Rental numbers for Wisconsin
1 of 123 ZIP codes with full Zillow data in this state are cash-flow positive; the median gross yield is 5.0%.
- Gross yield
- n/a
- no Zillow rent index
- Median ZIP yield
- 5.0%
- 123 ZIPs with full data
- Cash flow
- n/a
- at 7.78%, 25% down
- Typical price
- $340,000
- Zillow ZHVI, Aug 2026
- Typical rent
- $1,408/mo
- median across 123 tier A ZIPs, Aug 2026
Counties
Gross yield uses Zillow county rent where published, otherwise the median ZIP yield
| Langlade County | $228,000 | $1,203 | 6.3% | 2.8% | -$699 | n/a |
| Milwaukee County | $291,000 | $1,521 | 6.3% | 2.2% | -$1,037 | +4.9% |
| Grant County | $230,000 | $1,197 | 6.3% | 2.6% | -$737 | n/a |
| Kenosha County | $338,000 | $1,707 | 6.1% | 2.4% | -$1,143 | +5.8% |
| Wood County | $232,000 | $1,109 | 5.7% | 2.0% | -$865 | +3.8% |
| Monroe County | $263,000 | $1,220 | 5.6% | 2.1% | -$960 | +9.5% |
| Racine County | $319,000 | $1,456 | 5.5% | 1.8% | -$1,236 | +5.6% |
| Manitowoc County | $266,000 | $1,173 | 5.3% | 1.8% | -$1,044 | +0.4% |
| Rock County | $300,000 | $1,286 | 5.1% | 1.5% | -$1,232 | +7.0% |
| Shawano County | $284,000 | $1,212 | 5.1% | 1.7% | -$1,124 | n/a |
| St. Croix County | $415,000 | $1,751 | 5.1% | 2.0% | -$1,547 | +2.9% |
| Winnebago County | $304,000 | $1,263 | 5.0% | 1.4% | -$1,294 | +3.8% |
| Portage County | $324,000 | $1,332 | 4.9% | 1.5% | -$1,330 | +0.4% |
| Douglas County | $262,000 | $1,065 | 4.9% | 1.6% | -$1,066 | +5.5% |
| Chippewa County | $325,000 | $1,255 | 4.6% | 1.6% | -$1,313 | +4.1% |
| Sheboygan County | $327,000 | $1,255 | 4.6% | 1.3% | -$1,408 | +5.8% |
| Oneida County | $322,000 | $1,213 | 4.5% | 1.7% | -$1,272 | n/a |
| Walworth County | $411,000 | $1,546 | 4.5% | 1.3% | -$1,758 | +9.8% |
| Fond du Lac County | $293,000 | $1,094 | 4.5% | 1.0% | -$1,324 | +6.6% |
| Ozaukee County | $507,000 | $1,893 | 4.5% | 1.5% | -$2,096 | +8.1% |
| Dunn County | $316,000 | $1,178 | 4.5% | 1.2% | -$1,396 | +3.6% |
| Sauk County | $346,000 | $1,271 | 4.4% | 1.1% | -$1,554 | +6.9% |
| Jefferson County | $372,000 | $1,364 | 4.4% | 1.1% | -$1,669 | +4.9% |
| Waukesha County | $508,000 | $1,845 | 4.4% | 1.5% | -$2,126 | +5.0% |
| Outagamie County | $343,000 | $1,237 | 4.3% | 1.1% | -$1,537 | +5.9% |
| Dodge County | $327,000 | $1,167 | 4.3% | 0.9% | -$1,506 | +5.5% |
| Lincoln County | $244,000 | $873 | 4.3% | 1.0% | -$1,120 | n/a |
| Marathon County | $280,000 | $997 | 4.3% | 0.9% | -$1,306 | +7.1% |
| Columbia County | $361,000 | $1,281 | 4.3% | 1.1% | -$1,630 | n/a |
| Dane County | $470,000 | $1,648 | 4.2% | 0.8% | -$2,217 | +2.4% |
| Waupaca County | $291,000 | $1,012 | 4.2% | 0.9% | -$1,351 | n/a |
| La Crosse County | $338,000 | $1,158 | 4.1% | 0.7% | -$1,616 | +4.0% |
| Eau Claire County | $322,000 | $1,084 | 4.0% | 0.8% | -$1,513 | +0.5% |
| Pierce County | $373,000 | $1,193 | 3.8% | 0.7% | -$1,795 | n/a |
| Washington County | $435,000 | $1,389 | 3.8% | 1.0% | -$1,985 | +4.8% |
| Brown County | $354,000 | $1,114 | 3.8% | 0.6% | -$1,728 | +3.5% |
| Oconto County | $312,000 | $969 | 3.7% | 0.7% | -$1,490 | n/a |
| Barron County | $288,000 | $895 | 3.7% | 0.6% | -$1,420 | n/a |
| Adams County | $250,000 | not published | n/a | n/a | n/a | n/a |
| Ashland County | $187,000 | not published | n/a | n/a | n/a | n/a |
| Bayfield County | $298,000 | not published | n/a | n/a | n/a | n/a |
| Buffalo County | $257,000 | not published | n/a | n/a | n/a | n/a |
| Burnett County | $306,000 | not published | n/a | n/a | n/a | n/a |
| Calumet County | $382,000 | not published | n/a | n/a | n/a | n/a |
| Clark County | $229,000 | not published | n/a | n/a | n/a | n/a |
| Crawford County | $238,000 | not published | n/a | n/a | n/a | n/a |
| Door County | $437,000 | not published | n/a | n/a | n/a | n/a |
| Florence County | $200,000 | not published | n/a | n/a | n/a | n/a |
| Forest County | $226,000 | not published | n/a | n/a | n/a | n/a |
| Green County | $337,000 | not published | n/a | n/a | n/a | n/a |
| Green Lake County | $298,000 | not published | n/a | n/a | n/a | n/a |
| Iowa County | $344,000 | not published | n/a | n/a | n/a | n/a |
| Iron County | $217,000 | not published | n/a | n/a | n/a | n/a |
| Jackson County | $234,000 | not published | n/a | n/a | n/a | n/a |
| Juneau County | $263,000 | not published | n/a | n/a | n/a | n/a |
| Kewaunee County | $322,000 | not published | n/a | n/a | n/a | n/a |
| Lafayette County | $249,000 | not published | n/a | n/a | n/a | n/a |
| Marinette County | $219,000 | not published | n/a | n/a | n/a | n/a |
| Marquette County | $272,000 | not published | n/a | n/a | n/a | n/a |
| Menominee County | $307,000 | not published | n/a | n/a | n/a | n/a |
| Pepin County | $289,000 | not published | n/a | n/a | n/a | n/a |
| Polk County | $339,000 | not published | n/a | n/a | n/a | n/a |
| Price County | $218,000 | not published | n/a | n/a | n/a | n/a |
| Richland County | $278,000 | not published | n/a | n/a | n/a | n/a |
| Rusk County | $221,000 | not published | n/a | n/a | n/a | n/a |
| Sawyer County | $342,000 | not published | n/a | n/a | n/a | n/a |
| Taylor County | $236,000 | not published | n/a | n/a | n/a | n/a |
| Trempealeau County | $283,000 | not published | n/a | n/a | n/a | n/a |
| Vernon County | $268,000 | not published | n/a | n/a | n/a | n/a |
| Vilas County | $413,000 | not published | n/a | n/a | n/a | n/a |
| Washburn County | $313,000 | not published | n/a | n/a | n/a | n/a |
| Waushara County | $283,000 | not published | n/a | n/a | n/a | n/a |
Highest-yield ZIP codes in Wisconsin
Tier A only: Zillow value against Zillow rent
| ZIP | Typical price | Rent | Gross yield | Cash flow /mo |
|---|---|---|---|---|
| 53206Milwaukee | $91,000 | $1,011 | 13.3% | +$101 |
| 53205Milwaukee | $160,000 | $1,521 | 11.4% | -$41 |
| 53204Milwaukee | $164,000 | $1,477 | 10.8% | -$50 |
| 53209Milwaukee | $167,000 | $1,434 | 10.3% | -$124 |
| 53218Milwaukee | $169,000 | $1,387 | 9.9% | -$190 |
| 53223Milwaukee | $233,000 | $1,698 | 8.7% | -$439 |
| 53210Milwaukee | $169,000 | $1,215 | 8.6% | -$361 |
| 53216Milwaukee | $177,000 | $1,250 | 8.5% | -$373 |
| 53140Kenosha | $263,000 | $1,811 | 8.3% | -$507 |
| 53403Racine | $221,000 | $1,484 | 8.1% | -$537 |
Trends
Five years to August 2026
- Price, 12 months
- +5.1%
- Rent, 12 months
- n/a
- Rent minus price growth
- n/a
- Property tax
- 1.42%
- effective rate, ACS 2024
Show the numbers
| Month | Typical value |
|---|---|
| Aug 2021 | $259,041 |
| Aug 2022 | $282,072 |
| Aug 2023 | $297,095 |
| Aug 2024 | $311,668 |
| Aug 2025 | $323,260 |
| Aug 2026 | $339,699 |
Costs that vary by state
- Effective property tax
- 1.42%
- Census ACS 2024
- Landlord insurance default
- $1,108/yr
- NAIC HO-3 $923 x 1.2
- Permits per 1,000 households
- 10.4
- last 12 months
- Median typical price
- $316,000
- tier A ZIPs
Metros
- Appleton, WI
- Baraboo, WI
- Beaver Dam, WI
- Eau Claire, WI
- Fond du Lac, WI
- Green Bay, WI
- Janesville, WI
- La Crosse, WI
- Madison, WI
- Manitowoc, WI
- Marinette, WI
- Menomonie, WI
- Milwaukee, WI
- Oshkosh, WI
- Platteville, WI
- Racine, WI
- Shawano, WI
- Sheboygan, WI
- Stevens Point, WI
- Watertown, WI
- Wausau, WI
- Whitewater, WI
- Wisconsin Rapids, WI
Questions
- Is Wisconsin good for rental property?
- 1 of 123 ZIP codes with full Zillow data in this state are cash-flow positive; the median gross yield is 5.0%. Cash flow assumes the typical home in each ZIP, 7.78% with 25% down and the default costs.
- What is the average property tax rate in Wisconsin?
- About 1.42% of value statewide (Census ACS median taxes paid over median value). Rates vary widely by county; the county table above links to each.
- What does landlord insurance cost in Wisconsin?
- NAIC's 2023 average homeowners (HO-3) premium in Wisconsin was $923. Landlord policies usually cost more, so this site assumes $1,108 a year. Quotes depend on the property, coverage and claims history.
Sources and method
- Zillow Home Value Index (ZHVI), mid tier, smoothed and seasonally adjusted
Zillow Research. Read: 2026-08.
Typical home value by ZIP, county, metro and state, and the price trend.
- Zillow Observed Rent Index (ZORI), all homes plus multifamily, smoothed
Zillow Research. Read: 2026-08.
Typical market rent by ZIP, county and metro, and the rent trend (tier A pages).
- HUD Small Area Fair Market Rents, FY2026
US Department of Housing and Urban Development. Read: FY2026.
Rent by bedroom count for every ZIP. The rent used on tier B pages, and a reference on all pages. It is the 40th percentile gross rent, so it runs below market.
- American Community Survey 5-year estimates, 2020 to 2024 (B25103 median real estate taxes paid, B25077 median home value, B11001 households)
US Census Bureau. Read: 2020 to 2024.
Effective property tax rate (median taxes paid divided by median value) by ZIP code tabulation area, county and state; households for the permits ratio.
- Freddie Mac Primary Mortgage Market Survey, 30-year fixed (FRED series MORTGAGE30US)
Freddie Mac via the Federal Reserve Bank of St. Louis. Read: 2026-09-24.
The weekly 30-year rate. The site adds a disclosed investor premium to it for the loan payment.
- Building Permits Survey, county monthly files
US Census Bureau. Read: 2025-09 to 2026-08.
New housing units permitted in the last 12 months per 1,000 households, a supply-pressure signal.
- NAIC Homeowners Insurance Report, data for 2023
National Association of Insurance Commissioners. Read: 2023.
Average HO-3 homeowners premium by state, multiplied by 1.2 as a landlord-policy assumption.
Data: Zillow Research (ZHVI, ZORI), HUD, US Census Bureau, Freddie Mac. Every formula is on the methodology page.
Estimates from public data for a typical property. Not investment, tax or legal advice. Your property, financing and costs will differ.