Rental numbers for Portage County, WI
The typical home here runs -$1,330 a month at 7.78% with 25% down. 0 of 1 ZIP codes with full Zillow data in this county are cash-flow positive; the median gross yield is 4.6%.
- Gross yield
- 4.9%
- typical home, Zillow
- Median ZIP yield
- 4.6%
- 1 ZIPs with full data
- Cash flow
- -$1,330/mo
- at 7.78%, 25% down
- Typical price
- $324,000
- Zillow ZHVI, Aug 2026
- Typical rent
- $1,332/mo
- Zillow ZORI, Aug 2026
ZIP codes in Portage County
9 with published figures
| 54481Stevens Point | $262,000 | $1,030* | 4.7% | 1.1% | -$1,178 | n/a |
| 54467Plover | $356,000 | $1,354 | 4.6% | 1.2% | -$1,570 | n/a |
| 54909Almond | $282,000 | $1,030* | 4.4% | 1.2% | -$1,240 | n/a |
| 54473Rosholt | $314,000 | $970* | 3.7% | 0.5% | -$1,555 | n/a |
| 54407Amherst Junction | $386,000 | $1,160* | 3.6% | 0.7% | -$1,871 | n/a |
| 54482Stevens Point | $375,000 | $1,120* | 3.6% | 0.6% | -$1,846 | n/a |
| 54443Junction City | $357,000 | $970* | 3.3% | 0.3% | -$1,837 | n/a |
| 54406Amherst | $369,000 | $970* | 3.2% | 0.2% | -$1,920 | n/a |
| 54423Custer | $392,000 | $970* | 3.0% | 0.2% | -$2,052 | n/a |
* HUD Fair Market Rent, 2 bedroom, where Zillow publishes no rent index. Conservative.
Trends
Five years to August 2026
- Price, 12 months
- +10.0%
- Rent, 12 months
- +0.4%
- Rent minus price growth
- -9.5 pts
- Property tax
- 1.44%
- effective rate, ACS 2024
Show the numbers
| Month | Typical value | Rent |
|---|---|---|
| Aug 2021 | $236,677 | n/a |
| Aug 2022 | $246,970 | $1,138 |
| Aug 2023 | $263,070 | $1,195 |
| Aug 2024 | $275,976 | $1,269 |
| Aug 2025 | $294,442 | $1,326 |
| Aug 2026 | $323,818 | $1,332 |
HUD Fair Market Rent
FY2027, Portage County, WI
| Bedrooms | Studio | 1 bed | 2 bed | 3 bed | 4 bed |
|---|---|---|---|---|---|
| Fair Market Rent | $750 | $828 | $1,077 | $1,283 | $1,415 |
The 40th percentile gross rent for a standard unit, set by HUD each October and used for Section 8 payment standards. It runs below market rent; Zillow's index is shown above where it exists.
Supply
- Permits per 1,000 households
- 7.4
- 219 units, last 12 months
- National percentile
- 61th
- among US counties
Tools
Test a listing in Portage County against today's rate.
Open the calculatorPart of the Stevens Point, WI metro.
Questions
- Is Portage County good for rental property?
- The typical home here runs -$1,330 a month at 7.78% with 25% down. 0 of 1 ZIP codes with full Zillow data in this county are cash-flow positive; the median gross yield is 4.6%. The figures use a typical home, 7.78% with 25% down and default costs shown on each ZIP page. They describe the market, not any one property.
- What is the property tax rate in Portage County?
- About 1.44% of value, from Census ACS median taxes paid over median home value. On a $324,000 home that is about $4,650 a year.
- What is Fair Market Rent in Portage County?
- HUD's FY2027 Fair Market Rent here is $828 for a 1-bedroom, $1,077 for a 2-bedroom and $1,283 for a 3-bedroom. Typical cash flow at today's rate is -$1,330 a month.
Sources and method
- Zillow Home Value Index (ZHVI), mid tier, smoothed and seasonally adjusted
Zillow Research. Read: 2026-08.
Typical home value by ZIP, county, metro and state, and the price trend.
- Zillow Observed Rent Index (ZORI), all homes plus multifamily, smoothed
Zillow Research. Read: 2026-08.
Typical market rent by ZIP, county and metro, and the rent trend (tier A pages).
- HUD Small Area Fair Market Rents, FY2026
US Department of Housing and Urban Development. Read: FY2026.
Rent by bedroom count for every ZIP. The rent used on tier B pages, and a reference on all pages. It is the 40th percentile gross rent, so it runs below market.
- HUD Fair Market Rents by county, FY2027
US Department of Housing and Urban Development. Read: FY2027.
County rent by bedroom count on county pages.
- American Community Survey 5-year estimates, 2020 to 2024 (B25103 median real estate taxes paid, B25077 median home value, B11001 households)
US Census Bureau. Read: 2020 to 2024.
Effective property tax rate (median taxes paid divided by median value) by ZIP code tabulation area, county and state; households for the permits ratio.
- Freddie Mac Primary Mortgage Market Survey, 30-year fixed (FRED series MORTGAGE30US)
Freddie Mac via the Federal Reserve Bank of St. Louis. Read: 2026-09-24.
The weekly 30-year rate. The site adds a disclosed investor premium to it for the loan payment.
- Building Permits Survey, county monthly files
US Census Bureau. Read: 2025-09 to 2026-08.
New housing units permitted in the last 12 months per 1,000 households, a supply-pressure signal.
Data: Zillow Research (ZHVI, ZORI), HUD, US Census Bureau, Freddie Mac. Every formula is on the methodology page.
Estimates from public data for a typical property. Not investment, tax or legal advice. Your property, financing and costs will differ.