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RE Intelligence

Rental numbers for Marathon County, WI

The typical home here runs -$1,306 a month at 7.78% with 25% down. 0 of 3 ZIP codes with full Zillow data in this county are cash-flow positive; the median gross yield is 4.9%.

Gross yield
4.3%
typical home, Zillow
Median ZIP yield
4.9%
3 ZIPs with full data
Cash flow
-$1,306/mo
at 7.78%, 25% down
Typical price
$280,000
Zillow ZHVI, Aug 2026
Typical rent
$997/mo
Zillow ZORI, Aug 2026

ZIP codes in Marathon County

15 with published figures

54471Ringle$361,000$1,720*5.7%2.5%-$1,193n/a
54484Stratford$281,000$1,240*5.3%2.0%-$1,056n/a
54421Colby$225,000$990*5.3%1.8%-$880n/a
54403Wausau$241,000$1,0325.1%1.3%-$1,039n/a
54479Spencer$234,000$970*5.0%1.4%-$996n/a
54476Weston$300,000$1,2144.9%1.3%-$1,285n/a
54411Athens$253,000$1,000*4.7%1.6%-$1,034n/a
54474Rothschild$261,000$1,030*4.7%1.2%-$1,150n/a
54408Aniwa$255,000$970*4.6%1.3%-$1,107n/a
54426Edgar$267,000$990*4.5%1.2%-$1,174n/a
54455Kronenwetter$328,000$1,210*4.4%1.2%-$1,447n/a
54440Hatley$281,000$990*4.2%1.1%-$1,252n/a
54499Wittenberg$276,000$970*4.2%1.0%-$1,261n/a
54401Wausau$261,000$9074.2%0.6%-$1,286+7.8%
54448Marathon$312,000$970*3.7%0.4%-$1,566n/a

* HUD Fair Market Rent, 2 bedroom, where Zillow publishes no rent index. Conservative.

Trends

Five years to August 2026

Price, 12 months
+9.1%
Rent, 12 months
+7.1%
Rent minus price growth
-2.0 pts
Property tax
1.47%
effective rate, ACS 2024
Typical value (Zillow ZHVI) Rent (Zillow ZORI)Indexed to 100 at Aug 2021
10011012013014015020222023202420252026
Show the numbers
MonthTypical valueRent
Aug 2021$196,973n/a
Aug 2022$210,489$859
Aug 2023$227,690$872
Aug 2024$241,104$910
Aug 2025$256,813$931
Aug 2026$280,181$997

HUD Fair Market Rent

FY2027, Wausau, WI MSA

BedroomsStudio1 bed2 bed3 bed4 bed
Fair Market Rent$847$940$1,217$1,590$1,599

The 40th percentile gross rent for a standard unit, set by HUD each October and used for Section 8 payment standards. It runs below market rent; Zillow's index is shown above where it exists.

Supply

Permits per 1,000 households
6.7
388 units, last 12 months
National percentile
58th
among US counties

Tools

Test a listing in Marathon County against today's rate.

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Part of the Wausau, WI metro.

Questions

Is Marathon County good for rental property?
The typical home here runs -$1,306 a month at 7.78% with 25% down. 0 of 3 ZIP codes with full Zillow data in this county are cash-flow positive; the median gross yield is 4.9%. The figures use a typical home, 7.78% with 25% down and default costs shown on each ZIP page. They describe the market, not any one property.
What is the property tax rate in Marathon County?
About 1.47% of value, from Census ACS median taxes paid over median home value. On a $280,000 home that is about $4,105 a year.
What is Fair Market Rent in Marathon County?
HUD's FY2027 Fair Market Rent here is $940 for a 1-bedroom, $1,217 for a 2-bedroom and $1,590 for a 3-bedroom. Typical cash flow at today's rate is -$1,306 a month.

Sources and method

Data: Zillow Research (ZHVI, ZORI), HUD, US Census Bureau, Freddie Mac. Every formula is on the methodology page.

Estimates from public data for a typical property. Not investment, tax or legal advice. Your property, financing and costs will differ.