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RE Intelligence

Rental numbers for ZIP 54490 (Westboro, WI)

Negative cash flow at any interest rate with 25% down: the rent does not cover operating costs and principal.

Rent here is HUD's Fair Market Rent for a 2-bedroom, because Zillow does not publish a rent index for this ZIP. It is the 40th percentile of gross rents, so market rent for a typical home is likely higher and the yield and cash flow below are conservative.
Gross yield
5.1%
rent x 12 / price
Est. cap rate
1.6%
NOI / price
Cash flow
-$917/mo
at 7.78%, 25% down
Typical price
$227,000
Zillow ZHVI, Aug 2026
HUD Fair Market Rent
$970/mo
HUD Fair Market Rent, 2 bedroom, FY2026

The pro forma

Typical home, default assumptions

Income and expenses, per year
OperatorLineAmountSource
Gross rent$11,640
Vacancy$582
Management$885
Property tax$3,140
Insurance$1,108
Maintenance$2,267
Net operating income$3,659
Loan payments$14,659
Cash flow-$11,001
Purchase and loan
OperatorLineAmountSource
Typical price$226,700
Down payment (25%)$56,675
Loan$170,025
Rate7.78%
Monthly payment$1,222
Cash in$63,476
Cash-on-cash return-17.3%
DSCR0.25
Break-even ratenone
Down payment25%
A common minimum for investment-property and DSCR loans.
Interest rate7.78%
Freddie Mac 30-year 7.03% (week of 2026-09-24) + 0.75 point investor premium.
Loan term30 years
Fixed, fully amortising.
Closing costs3% of price
Added to cash invested.
Insurance$1,108 a year
NAIC 2023 average homeowners (HO-3) premium for Wisconsin, $923, x 1.2 for a landlord policy.
Maintenance1% of price a year
The 1% rule of thumb; older homes run higher.
Vacancy5% of rent
About 18 days empty a year.
Management8% of collected rent
A typical full-service fee; zero if you self-manage.

Trends

Five years to August 2026

Price, 12 months
+8.5%
Rent, 12 months
n/a
no Zillow rent series here
Rent minus price growth
n/a
positive means yields are improving
Typical value (Zillow ZHVI)Indexed to 100 at Aug 2021
909510010511020222023202420252026
Show the numbers
MonthTypical value
Aug 2021$217,291
Aug 2022$216,411
Aug 2023$228,558
Aug 2024$217,828
Aug 2025$208,919
Aug 2026$226,700

Rent references

Two sources, never blended

SourceStudio1 bed2 bed3 bed4 bed
HUD Small Area FMR, FY2026$690$780$970$1,240$1,560
Zillow observed rent, Aug 2026not published for this ZIP

HUD's Fair Market Rent is the 40th percentile gross rent (rent plus utilities) for a standard unit, and it is what Section 8 vouchers pay against. Zillow's index tracks asking rents on listed homes. The two measure different things, so they are shown side by side and never averaged. HUD area: Price County, WI.

Property tax

Effective rate
1.39%
ZIP area, ACS
At the typical price
$3,140/yr

Median real estate taxes paid divided by median home value, Census ACS 2020 to 2024. Taylor County: 1.39%. Actual bills depend on the assessment, exemptions and any non-homestead rate.

Supply

Permits per 1,000 households
8.9
Taylor County, last 12 months
National percentile
68th
among US counties

72 new housing units permitted in 2025-09 to 2026-08, Census Building Permits Survey. A high figure means more new supply competing for tenants.

Nearby ZIP codes

ZIPDistanceTypical priceRentGross yieldCash flow /mo
54451Medford8.8 mi$246,000$1,000*4.9%-$1,035
54459Ogema10.3 mi$226,000$1,110*5.9%-$746
54470Rib Lake13.4 mi$222,000$970*5.2%-$894
54556Prentice14.6 mi$192,000$980*6.1%-$629
54480Stetsonville19.9 mi$211,000$1,140*6.5%-$640
54530Hawkins20.5 mi$166,000$970*7.0%-$438
54433Gilman20.8 mi$217,000$990*5.5%-$823
54766Sheldon21.9 mi$195,000$1,020*6.3%-$616

* HUD Fair Market Rent, 2 bedroom (no Zillow rent index for that ZIP).

Every ZIP in Taylor CountyWisconsin

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Open the calculator for 54490

Questions

Is 54490 good for rental property?
On the typical home here, priced at $227,000 and renting for $970 a month (HUD Fair Market Rent, 2 bedroom, FY2026), the gross yield is 5.1% and the estimated cap rate is 1.6%. At a 7.78% investor rate with 25% down, estimated cash flow is -$917 a month. The median gross yield across the 8,418 ZIP codes with full Zillow data is 5.6%. These are figures for a typical property, not a judgement on any particular one.
What is the typical rent in 54490?
Zillow does not publish a rent index for 54490. HUD's FY2026 Small Area Fair Market Rent for a 2-bedroom here is $970, the 40th percentile of gross rents and the basis for Section 8 payment standards.
What is the property tax rate in 54490?
The effective property tax rate is about 1.39% of value (median taxes paid divided by median home value, Census ACS 2020 to 2024). On the typical $227,000 home that is about $3,140 a year. Your bill depends on the assessment and local exemptions.
What interest rate makes a rental in 54490 break even?
With the default assumptions, no interest rate brings cash flow to zero: rent does not cover operating costs plus principal on a 30-year loan with 25% down.
How fast are prices and rents changing in 54490?
Over the 12 months to August 2026, the typical home value changed +8.5%.

Sources and method

Data: Zillow Research (ZHVI, ZORI), HUD, US Census Bureau, Freddie Mac. Every formula is on the methodology page.

Estimates from public data for a typical property. Not investment, tax or legal advice. Your property, financing and costs will differ.