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RE Intelligence

Rental numbers for ZIP 54470 (Rib Lake, WI)

Negative cash flow at any interest rate with 25% down: the rent does not cover operating costs and principal.

Rent here is HUD's Fair Market Rent for a 2-bedroom, because Zillow does not publish a rent index for this ZIP. It is the 40th percentile of gross rents, so market rent for a typical home is likely higher and the yield and cash flow below are conservative.
Gross yield
5.2%
rent x 12 / price
Est. cap rate
1.6%
NOI / price
Cash flow
-$894/mo
at 7.78%, 25% down
Typical price
$222,000
Zillow ZHVI, Aug 2026
HUD Fair Market Rent
$970/mo
HUD Fair Market Rent, 2 bedroom, FY2026

The pro forma

Typical home, default assumptions

Income and expenses, per year
OperatorLineAmountSource
Gross rent$11,640
Vacancy$582
Management$885
Property tax$3,208
Insurance$1,108
Maintenance$2,222
Net operating income$3,636
Loan payments$14,365
Cash flow-$10,729
Purchase and loan
OperatorLineAmountSource
Typical price$222,155
Down payment (25%)$55,539
Loan$166,616
Rate7.78%
Monthly payment$1,197
Cash in$62,203
Cash-on-cash return-17.2%
DSCR0.25
Break-even ratenone
Down payment25%
A common minimum for investment-property and DSCR loans.
Interest rate7.78%
Freddie Mac 30-year 7.03% (week of 2026-09-24) + 0.75 point investor premium.
Loan term30 years
Fixed, fully amortising.
Closing costs3% of price
Added to cash invested.
Insurance$1,108 a year
NAIC 2023 average homeowners (HO-3) premium for Wisconsin, $923, x 1.2 for a landlord policy.
Maintenance1% of price a year
The 1% rule of thumb; older homes run higher.
Vacancy5% of rent
About 18 days empty a year.
Management8% of collected rent
A typical full-service fee; zero if you self-manage.

Trends

Five years to August 2026

Price, 12 months
+7.2%
Rent, 12 months
n/a
no Zillow rent series here
Rent minus price growth
n/a
positive means yields are improving
Typical value (Zillow ZHVI)Indexed to 100 at Aug 2021
909510010511020222023202420252026
Show the numbers
MonthTypical value
Aug 2021$211,970
Aug 2022$215,523
Aug 2023$224,311
Aug 2024$210,386
Aug 2025$207,292
Aug 2026$222,155

Rent references

Two sources, never blended

SourceStudio1 bed2 bed3 bed4 bed
HUD Small Area FMR, FY2026$690$780$970$1,240$1,560
Zillow observed rent, Aug 2026not published for this ZIP

HUD's Fair Market Rent is the 40th percentile gross rent (rent plus utilities) for a standard unit, and it is what Section 8 vouchers pay against. Zillow's index tracks asking rents on listed homes. The two measure different things, so they are shown side by side and never averaged. HUD area: Price County, WI.

Property tax

Effective rate
1.44%
ZIP area, ACS
At the typical price
$3,208/yr

Median real estate taxes paid divided by median home value, Census ACS 2020 to 2024. Taylor County: 1.39%. Actual bills depend on the assessment, exemptions and any non-homestead rate.

Supply

Permits per 1,000 households
8.9
Taylor County, last 12 months
National percentile
68th
among US counties

72 new housing units permitted in 2025-09 to 2026-08, Census Building Permits Survey. A high figure means more new supply competing for tenants.

Nearby ZIP codes

ZIPDistanceTypical priceRentGross yieldCash flow /mo
54459Ogema9.7 mi$226,000$1,110*5.9%-$746
54490Westboro13.4 mi$227,000$970*5.1%-$917
54451Medford14.7 mi$246,000$1,000*4.9%-$1,035
54411Athens16.6 mi$253,000$1,000*4.7%-$1,034
54452Merrill17.5 mi$224,000$7734.1%-$1,096
54480Stetsonville17.6 mi$211,000$1,140*6.5%-$640
54556Prentice19.0 mi$192,000$980*6.1%-$629
54425Dorchester22.1 mi$219,000$970*5.3%-$866

* HUD Fair Market Rent, 2 bedroom (no Zillow rent index for that ZIP).

Every ZIP in Taylor CountyWisconsin

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Open the calculator for 54470

Questions

Is 54470 good for rental property?
On the typical home here, priced at $222,000 and renting for $970 a month (HUD Fair Market Rent, 2 bedroom, FY2026), the gross yield is 5.2% and the estimated cap rate is 1.6%. At a 7.78% investor rate with 25% down, estimated cash flow is -$894 a month. The median gross yield across the 8,418 ZIP codes with full Zillow data is 5.6%. These are figures for a typical property, not a judgement on any particular one.
What is the typical rent in 54470?
Zillow does not publish a rent index for 54470. HUD's FY2026 Small Area Fair Market Rent for a 2-bedroom here is $970, the 40th percentile of gross rents and the basis for Section 8 payment standards.
What is the property tax rate in 54470?
The effective property tax rate is about 1.44% of value (median taxes paid divided by median home value, Census ACS 2020 to 2024). On the typical $222,000 home that is about $3,208 a year. Your bill depends on the assessment and local exemptions.
What interest rate makes a rental in 54470 break even?
With the default assumptions, no interest rate brings cash flow to zero: rent does not cover operating costs plus principal on a 30-year loan with 25% down.
How fast are prices and rents changing in 54470?
Over the 12 months to August 2026, the typical home value changed +7.2%.

Sources and method

Data: Zillow Research (ZHVI, ZORI), HUD, US Census Bureau, Freddie Mac. Every formula is on the methodology page.

Estimates from public data for a typical property. Not investment, tax or legal advice. Your property, financing and costs will differ.