Rental numbers for ZIP 54443 (Junction City, WI)
Negative cash flow at any interest rate with 25% down: the rent does not cover operating costs and principal.
- Gross yield
- 3.3%
- rent x 12 / price
- Est. cap rate
- 0.3%
- NOI / price
- Cash flow
- -$1,837/mo
- at 7.78%, 25% down
- Typical price
- $357,000
- Zillow ZHVI, Aug 2026
- HUD Fair Market Rent
- $970/mo
- HUD Fair Market Rent, 2 bedroom, FY2026
The pro forma
Typical home, default assumptions
| Operator | Line | Amount | Source |
|---|---|---|---|
| Gross rent | $11,640 | ||
| Vacancy | $582 | ||
| Management | $885 | ||
| Property tax | $4,428 | ||
| Insurance | $1,108 | ||
| Maintenance | $3,574 | ||
| Net operating income | $1,064 | ||
| Loan payments | $23,110 | ||
| Cash flow | -$22,046 |
| Operator | Line | Amount | Source |
|---|---|---|---|
| Typical price | $357,384 | ||
| Down payment (25%) | $89,346 | ||
| Loan | $268,038 | ||
| Rate | 7.78% | ||
| Monthly payment | $1,926 | ||
| Cash in | $100,068 | ||
| Cash-on-cash return | -22.0% | ||
| DSCR | 0.05 | ||
| Break-even rate | none |
Assumptions
Change them in the calculator- Down payment25%
- A common minimum for investment-property and DSCR loans.
- Interest rate7.78%
- Freddie Mac 30-year 7.03% (week of 2026-09-24) + 0.75 point investor premium.
- Loan term30 years
- Fixed, fully amortising.
- Closing costs3% of price
- Added to cash invested.
- Insurance$1,108 a year
- NAIC 2023 average homeowners (HO-3) premium for Wisconsin, $923, x 1.2 for a landlord policy.
- Maintenance1% of price a year
- The 1% rule of thumb; older homes run higher.
- Vacancy5% of rent
- About 18 days empty a year.
- Management8% of collected rent
- A typical full-service fee; zero if you self-manage.
Trends
Five years to August 2026
- Price, 12 months
- +15.9%
- Rent, 12 months
- n/a
- no Zillow rent series here
- Rent minus price growth
- n/a
- positive means yields are improving
Show the numbers
| Month | Typical value |
|---|---|
| Aug 2021 | $248,934 |
| Aug 2022 | $257,925 |
| Aug 2023 | $274,018 |
| Aug 2024 | $276,710 |
| Aug 2025 | $308,258 |
| Aug 2026 | $357,384 |
Rent references
Two sources, never blended
| Source | Studio | 1 bed | 2 bed | 3 bed | 4 bed |
|---|---|---|---|---|---|
| HUD Small Area FMR, FY2026 | $670 | $750 | $970 | $1,250 | $1,290 |
| Zillow observed rent, Aug 2026 | not published for this ZIP | ||||
HUD's Fair Market Rent is the 40th percentile gross rent (rent plus utilities) for a standard unit, and it is what Section 8 vouchers pay against. Zillow's index tracks asking rents on listed homes. The two measure different things, so they are shown side by side and never averaged. HUD area: Wausau, WI MSA.
Property tax
- Effective rate
- 1.24%
- ZIP area, ACS
- At the typical price
- $4,428/yr
Median real estate taxes paid divided by median home value, Census ACS 2020 to 2024. Portage County: 1.44%. Actual bills depend on the assessment, exemptions and any non-homestead rate.
Supply
- Permits per 1,000 households
- 7.4
- Portage County, last 12 months
- National percentile
- 61th
- among US counties
219 new housing units permitted in 2025-09 to 2026-08, Census Building Permits Survey. A high figure means more new supply competing for tenants.
Nearby ZIP codes
| ZIP | Distance | Typical price | Rent | Gross yield | Cash flow /mo |
|---|---|---|---|---|---|
| 54481Stevens Point | 7.8 mi | $262,000 | $1,030* | 4.7% | -$1,178 |
| 54475Rudolph | 8.6 mi | $257,000 | $970* | 4.5% | -$1,103 |
| 54412Auburndale | 11.6 mi | $282,000 | $970* | 4.1% | -$1,261 |
| 54455Kronenwetter | 11.6 mi | $328,000 | $1,210* | 4.4% | -$1,447 |
| 54482Stevens Point | 12.5 mi | $375,000 | $1,120* | 3.6% | -$1,846 |
| 54410Arpin | 14.4 mi | $276,000 | $970* | 4.2% | -$1,246 |
| 54489Vesper | 15.9 mi | $248,000 | $1,140* | 5.5% | -$899 |
| 54423Custer | 16.2 mi | $392,000 | $970* | 3.0% | -$2,052 |
* HUD Fair Market Rent, 2 bedroom (no Zillow rent index for that ZIP).
Run the numbers on a real listing
The calculator opens with this ZIP's figures. Swap in a listing's price and rent, your rate and your costs.
Open the calculator for 54443Questions
- Is 54443 good for rental property?
- On the typical home here, priced at $357,000 and renting for $970 a month (HUD Fair Market Rent, 2 bedroom, FY2026), the gross yield is 3.3% and the estimated cap rate is 0.3%. At a 7.78% investor rate with 25% down, estimated cash flow is -$1,837 a month. The median gross yield across the 8,418 ZIP codes with full Zillow data is 5.6%. These are figures for a typical property, not a judgement on any particular one.
- What is the typical rent in 54443?
- Zillow does not publish a rent index for 54443. HUD's FY2026 Small Area Fair Market Rent for a 2-bedroom here is $970, the 40th percentile of gross rents and the basis for Section 8 payment standards.
- What is the property tax rate in 54443?
- The effective property tax rate is about 1.24% of value (median taxes paid divided by median home value, Census ACS 2020 to 2024). On the typical $357,000 home that is about $4,428 a year. Your bill depends on the assessment and local exemptions.
- What interest rate makes a rental in 54443 break even?
- With the default assumptions, no interest rate brings cash flow to zero: rent does not cover operating costs plus principal on a 30-year loan with 25% down.
- How fast are prices and rents changing in 54443?
- Over the 12 months to August 2026, the typical home value changed +15.9%.
Sources and method
- Zillow Home Value Index (ZHVI), mid tier, smoothed and seasonally adjusted
Zillow Research. Read: 2026-08.
Typical home value by ZIP, county, metro and state, and the price trend.
- HUD Small Area Fair Market Rents, FY2026
US Department of Housing and Urban Development. Read: FY2026.
Rent by bedroom count for every ZIP. The rent used on tier B pages, and a reference on all pages. It is the 40th percentile gross rent, so it runs below market.
- American Community Survey 5-year estimates, 2020 to 2024 (B25103 median real estate taxes paid, B25077 median home value, B11001 households)
US Census Bureau. Read: 2020 to 2024.
Effective property tax rate (median taxes paid divided by median value) by ZIP code tabulation area, county and state; households for the permits ratio.
- Freddie Mac Primary Mortgage Market Survey, 30-year fixed (FRED series MORTGAGE30US)
Freddie Mac via the Federal Reserve Bank of St. Louis. Read: 2026-09-24.
The weekly 30-year rate. The site adds a disclosed investor premium to it for the loan payment.
- Building Permits Survey, county monthly files
US Census Bureau. Read: 2025-09 to 2026-08.
New housing units permitted in the last 12 months per 1,000 households, a supply-pressure signal.
- NAIC Homeowners Insurance Report, data for 2023
National Association of Insurance Commissioners. Read: 2023.
Average HO-3 homeowners premium by state, multiplied by 1.2 as a landlord-policy assumption.
Data: Zillow Research (ZHVI, ZORI), HUD, US Census Bureau, Freddie Mac. Every formula is on the methodology page.
Estimates from public data for a typical property. Not investment, tax or legal advice. Your property, financing and costs will differ.