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RE Intelligence

Rental numbers for ZIP 54313 (Howard, WI)

Negative cash flow at any interest rate with 25% down: the rent does not cover operating costs and principal.

Rent here is HUD's Fair Market Rent for a 2-bedroom, because Zillow does not publish a rent index for this ZIP. It is the 40th percentile of gross rents, so market rent for a typical home is likely higher and the yield and cash flow below are conservative.
Gross yield
3.7%
rent x 12 / price
Est. cap rate
0.6%
NOI / price
Cash flow
-$2,005/mo
at 7.78%, 25% down
Typical price
$412,000
Zillow ZHVI, Aug 2026
HUD Fair Market Rent
$1,270/mo
HUD Fair Market Rent, 2 bedroom, FY2026

The pro forma

Typical home, default assumptions

Income and expenses, per year
OperatorLineAmountSource
Gross rent$15,240
Vacancy$762
Management$1,158
Property tax$5,484
Insurance$1,108
Maintenance$4,123
Net operating income$2,605
Loan payments$26,662
Cash flow-$24,057
Purchase and loan
OperatorLineAmountSource
Typical price$412,310
Down payment (25%)$103,078
Loan$309,233
Rate7.78%
Monthly payment$2,222
Cash in$115,447
Cash-on-cash return-20.8%
DSCR0.10
Break-even ratenone
Down payment25%
A common minimum for investment-property and DSCR loans.
Interest rate7.78%
Freddie Mac 30-year 7.03% (week of 2026-09-24) + 0.75 point investor premium.
Loan term30 years
Fixed, fully amortising.
Closing costs3% of price
Added to cash invested.
Insurance$1,108 a year
NAIC 2023 average homeowners (HO-3) premium for Wisconsin, $923, x 1.2 for a landlord policy.
Maintenance1% of price a year
The 1% rule of thumb; older homes run higher.
Vacancy5% of rent
About 18 days empty a year.
Management8% of collected rent
A typical full-service fee; zero if you self-manage.

Trends

Five years to August 2026

Price, 12 months
+4.5%
Rent, 12 months
n/a
no Zillow rent series here
Rent minus price growth
n/a
positive means yields are improving
Typical value (Zillow ZHVI)Indexed to 100 at Aug 2021
10011012013014020222023202420252026
Show the numbers
MonthTypical value
Aug 2021$303,398
Aug 2022$332,729
Aug 2023$352,579
Aug 2024$376,881
Aug 2025$394,670
Aug 2026$412,310

Rent references

Two sources, never blended

SourceStudio1 bed2 bed3 bed4 bed
HUD Small Area FMR, FY2026$950$1,020$1,270$1,690$1,770
Zillow observed rent, Aug 2026not published for this ZIP

HUD's Fair Market Rent is the 40th percentile gross rent (rent plus utilities) for a standard unit, and it is what Section 8 vouchers pay against. Zillow's index tracks asking rents on listed homes. The two measure different things, so they are shown side by side and never averaged. HUD area: Appleton, WI MSA.

Property tax

Effective rate
1.33%
ZIP area, ACS
At the typical price
$5,484/yr

Median real estate taxes paid divided by median home value, Census ACS 2020 to 2024. Brown County: 1.38%. Actual bills depend on the assessment, exemptions and any non-homestead rate.

Supply

Permits per 1,000 households
14.0
Brown County, last 12 months
National percentile
81th
among US counties

1,551 new housing units permitted in 2025-09 to 2026-08, Census Building Permits Survey. A high figure means more new supply competing for tenants.

Nearby ZIP codes

ZIPDistanceTypical priceRentGross yieldCash flow /mo
54303Green Bay4.4 mi$253,000$1,1415.4%-$980
54155Hobart5.7 mi$466,000$1,330*3.4%-$2,322
54173Suamico6.3 mi$443,000$1,570*4.3%-$1,971
54304Ashwaubenon6.7 mi$296,000$1,0994.5%-$1,311
54301Allouez8.6 mi$299,000$1,1844.8%-$1,265
54302Green Bay8.7 mi$259,000$9804.5%-$1,194
54171Sobieski9.1 mi$479,000$1,120*2.8%-$2,501
54162Pulaski9.4 mi$385,000$1,040*3.2%-$1,986

* HUD Fair Market Rent, 2 bedroom (no Zillow rent index for that ZIP).

Every ZIP in Brown CountyGreen Bay, WI metroWisconsin

Run the numbers on a real listing

The calculator opens with this ZIP's figures. Swap in a listing's price and rent, your rate and your costs.

Open the calculator for 54313

Questions

Is 54313 good for rental property?
On the typical home here, priced at $412,000 and renting for $1,270 a month (HUD Fair Market Rent, 2 bedroom, FY2026), the gross yield is 3.7% and the estimated cap rate is 0.6%. At a 7.78% investor rate with 25% down, estimated cash flow is -$2,005 a month. The median gross yield across the 8,418 ZIP codes with full Zillow data is 5.6%. These are figures for a typical property, not a judgement on any particular one.
What is the typical rent in 54313?
Zillow does not publish a rent index for 54313. HUD's FY2026 Small Area Fair Market Rent for a 2-bedroom here is $1,270, the 40th percentile of gross rents and the basis for Section 8 payment standards.
What is the property tax rate in 54313?
The effective property tax rate is about 1.33% of value (median taxes paid divided by median home value, Census ACS 2020 to 2024). On the typical $412,000 home that is about $5,484 a year. Your bill depends on the assessment and local exemptions.
What interest rate makes a rental in 54313 break even?
With the default assumptions, no interest rate brings cash flow to zero: rent does not cover operating costs plus principal on a 30-year loan with 25% down.
How fast are prices and rents changing in 54313?
Over the 12 months to August 2026, the typical home value changed +4.5%.

Sources and method

Data: Zillow Research (ZHVI, ZORI), HUD, US Census Bureau, Freddie Mac. Every formula is on the methodology page.

Estimates from public data for a typical property. Not investment, tax or legal advice. Your property, financing and costs will differ.