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RE Intelligence

Rental numbers for ZIP 54304 (Ashwaubenon, WI)

Negative cash flow at any interest rate with 25% down: the rent does not cover operating costs and principal.

Gross yield
4.5%
rent x 12 / price
Est. cap rate
1.2%
NOI / price
Cash flow
-$1,311/mo
at 7.78%, 25% down
Typical price
$296,000
Zillow ZHVI, Aug 2026
Typical rent
$1,099/mo
Zillow ZORI, Aug 2026

The pro forma

Typical home, default assumptions

Income and expenses, per year
OperatorLineAmountSource
Gross rent$13,188
Vacancy$659
Management$1,002
Property tax$4,021
Insurance$1,108
Maintenance$2,963
Net operating income$3,434
Loan payments$19,162
Cash flow-$15,728
Purchase and loan
OperatorLineAmountSource
Typical price$296,333
Down payment (25%)$74,083
Loan$222,250
Rate7.78%
Monthly payment$1,597
Cash in$82,973
Cash-on-cash return-19.0%
DSCR0.18
Break-even ratenone
Down payment25%
A common minimum for investment-property and DSCR loans.
Interest rate7.78%
Freddie Mac 30-year 7.03% (week of 2026-09-24) + 0.75 point investor premium.
Loan term30 years
Fixed, fully amortising.
Closing costs3% of price
Added to cash invested.
Insurance$1,108 a year
NAIC 2023 average homeowners (HO-3) premium for Wisconsin, $923, x 1.2 for a landlord policy.
Maintenance1% of price a year
The 1% rule of thumb; older homes run higher.
Vacancy5% of rent
About 18 days empty a year.
Management8% of collected rent
A typical full-service fee; zero if you self-manage.

Trends

Five years to August 2026

Price, 12 months
+5.4%
Rent, 12 months
n/a
rent series under a year old
Rent minus price growth
n/a
positive means yields are improving
Typical value (Zillow ZHVI) Rent (Zillow ZORI)Indexed to 100 at Aug 2021
10011012013014015020222023202420252026
Show the numbers
MonthTypical valueRent
Aug 2021$201,354n/a
Aug 2022$218,840n/a
Aug 2023$236,806n/a
Aug 2024$261,017n/a
Aug 2025$281,050n/a
Aug 2026$296,333$1,099

Rent references

Two sources, never blended

SourceStudio1 bed2 bed3 bed4 bed
HUD Small Area FMR, FY2026$860$930$1,160$1,540$1,610
Zillow observed rent, Aug 2026$1,099 typical, all home types

HUD's Fair Market Rent is the 40th percentile gross rent (rent plus utilities) for a standard unit, and it is what Section 8 vouchers pay against. Zillow's index tracks asking rents on listed homes. The two measure different things, so they are shown side by side and never averaged. HUD area: Green Bay, WI HUD Metro FMR Area.

Property tax

Effective rate
1.36%
ZIP area, ACS
At the typical price
$4,021/yr

Median real estate taxes paid divided by median home value, Census ACS 2020 to 2024. Brown County: 1.38%. Actual bills depend on the assessment, exemptions and any non-homestead rate.

Supply

Permits per 1,000 households
14.0
Brown County, last 12 months
National percentile
81th
among US counties

1,551 new housing units permitted in 2025-09 to 2026-08, Census Building Permits Survey. A high figure means more new supply competing for tenants.

Nearby ZIP codes

ZIPDistanceTypical priceRentGross yieldCash flow /mo
54301Allouez2.7 mi$299,000$1,1844.8%-$1,265
54303Green Bay3.6 mi$253,000$1,1415.4%-$980
54302Green Bay4.6 mi$259,000$9804.5%-$1,194
54115De Pere6.1 mi$422,000$1,4194.0%-$1,942
54313Howard6.7 mi$412,000$1,270*3.7%-$2,005
54155Hobart7.0 mi$466,000$1,330*3.4%-$2,322
54311Bellevue8.7 mi$391,000$1,1863.6%-$1,903
54173Suamico10.5 mi$443,000$1,570*4.3%-$1,971

* HUD Fair Market Rent, 2 bedroom (no Zillow rent index for that ZIP).

Every ZIP in Brown CountyGreen Bay, WI metroWisconsin

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Open the calculator for 54304

Questions

Is 54304 good for rental property?
On the typical home here, priced at $296,000 and renting for $1,099 a month (Zillow ZORI, Aug 2026), the gross yield is 4.5% and the estimated cap rate is 1.2%. At a 7.78% investor rate with 25% down, estimated cash flow is -$1,311 a month. The median gross yield across the 8,418 ZIP codes with full Zillow data is 5.6%. These are figures for a typical property, not a judgement on any particular one.
What is the typical rent in 54304?
Zillow's observed rent index for 54304 was $1,099 a month in August 2026, across all home types. HUD's FY2026 Small Area Fair Market Rent for a 2-bedroom here is $1,160, the 40th percentile of gross rents and the basis for Section 8 payment standards.
What is the property tax rate in 54304?
The effective property tax rate is about 1.36% of value (median taxes paid divided by median home value, Census ACS 2020 to 2024). On the typical $296,000 home that is about $4,021 a year. Your bill depends on the assessment and local exemptions.
What interest rate makes a rental in 54304 break even?
With the default assumptions, no interest rate brings cash flow to zero: rent does not cover operating costs plus principal on a 30-year loan with 25% down.
How fast are prices and rents changing in 54304?
Over the 12 months to August 2026, the typical home value changed +5.4%.

Sources and method

Data: Zillow Research (ZHVI, ZORI), HUD, US Census Bureau, Freddie Mac. Every formula is on the methodology page.

Estimates from public data for a typical property. Not investment, tax or legal advice. Your property, financing and costs will differ.