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RE Intelligence

Rental numbers for ZIP 53094 (Watertown, WI)

Negative cash flow at any interest rate with 25% down: the rent does not cover operating costs and principal.

Gross yield
4.6%
rent x 12 / price
Est. cap rate
1.2%
NOI / price
Cash flow
-$1,423/mo
at 7.78%, 25% down
Typical price
$324,000
Zillow ZHVI, Aug 2026
Typical rent
$1,253/mo
Zillow ZORI, Aug 2026

The pro forma

Typical home, default assumptions

Income and expenses, per year
OperatorLineAmountSource
Gross rent$15,036
Vacancy$752
Management$1,143
Property tax$4,933
Insurance$1,108
Maintenance$3,239
Net operating income$3,862
Loan payments$20,943
Cash flow-$17,081
Purchase and loan
OperatorLineAmountSource
Typical price$323,871
Down payment (25%)$80,968
Loan$242,903
Rate7.78%
Monthly payment$1,745
Cash in$90,684
Cash-on-cash return-18.8%
DSCR0.18
Break-even ratenone
Down payment25%
A common minimum for investment-property and DSCR loans.
Interest rate7.78%
Freddie Mac 30-year 7.03% (week of 2026-09-24) + 0.75 point investor premium.
Loan term30 years
Fixed, fully amortising.
Closing costs3% of price
Added to cash invested.
Insurance$1,108 a year
NAIC 2023 average homeowners (HO-3) premium for Wisconsin, $923, x 1.2 for a landlord policy.
Maintenance1% of price a year
The 1% rule of thumb; older homes run higher.
Vacancy5% of rent
About 18 days empty a year.
Management8% of collected rent
A typical full-service fee; zero if you self-manage.

Trends

Five years to August 2026

Price, 12 months
+5.3%
Rent, 12 months
n/a
rent series under a year old
Rent minus price growth
n/a
positive means yields are improving
Typical value (Zillow ZHVI) Rent (Zillow ZORI)Indexed to 100 at Aug 2021
10011012013014020222023202420252026
Show the numbers
MonthTypical valueRent
Aug 2021$245,167n/a
Aug 2022$263,143n/a
Aug 2023$278,798n/a
Aug 2024$292,137n/a
Aug 2025$307,490n/a
Aug 2026$323,871$1,253

Rent references

Two sources, never blended

SourceStudio1 bed2 bed3 bed4 bed
HUD Small Area FMR, FY2026$810$930$1,170$1,550$1,550
Zillow observed rent, Aug 2026$1,253 typical, all home types

HUD's Fair Market Rent is the 40th percentile gross rent (rent plus utilities) for a standard unit, and it is what Section 8 vouchers pay against. Zillow's index tracks asking rents on listed homes. The two measure different things, so they are shown side by side and never averaged. HUD area: Dodge County, WI.

Property tax

Effective rate
1.52%
ZIP area, ACS
At the typical price
$4,933/yr

Median real estate taxes paid divided by median home value, Census ACS 2020 to 2024. Jefferson County: 1.46%. Actual bills depend on the assessment, exemptions and any non-homestead rate.

Supply

Permits per 1,000 households
5.7
Jefferson County, last 12 months
National percentile
52th
among US counties

198 new housing units permitted in 2025-09 to 2026-08, Census Building Permits Survey. A high figure means more new supply competing for tenants.

Nearby ZIP codes

ZIPDistanceTypical priceRentGross yieldCash flow /mo
53038Johnson Creek5.1 mi$420,000$1,340*3.8%-$2,031
53098Watertown7.7 mi$339,000$1,260*4.5%-$1,543
53036Ixonia8.3 mi$479,000$1,340*3.4%-$2,385
53137Helenville9.9 mi$468,000$1,200*3.1%-$2,438
53551Lake Mills10.3 mi$431,000$1,220*3.4%-$2,208
53178Sullivan10.4 mi$439,000$1,240*3.4%-$2,172
53549Jefferson11.2 mi$349,000$1,160*4.0%-$1,729
53594Waterloo12.4 mi$363,000$1,330*4.4%-$1,661

* HUD Fair Market Rent, 2 bedroom (no Zillow rent index for that ZIP).

Every ZIP in Jefferson CountyWatertown, WI metroWisconsin

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Questions

Is 53094 good for rental property?
On the typical home here, priced at $324,000 and renting for $1,253 a month (Zillow ZORI, Aug 2026), the gross yield is 4.6% and the estimated cap rate is 1.2%. At a 7.78% investor rate with 25% down, estimated cash flow is -$1,423 a month. The median gross yield across the 8,418 ZIP codes with full Zillow data is 5.6%. These are figures for a typical property, not a judgement on any particular one.
What is the typical rent in 53094?
Zillow's observed rent index for 53094 was $1,253 a month in August 2026, across all home types. HUD's FY2026 Small Area Fair Market Rent for a 2-bedroom here is $1,170, the 40th percentile of gross rents and the basis for Section 8 payment standards.
What is the property tax rate in 53094?
The effective property tax rate is about 1.52% of value (median taxes paid divided by median home value, Census ACS 2020 to 2024). On the typical $324,000 home that is about $4,933 a year. Your bill depends on the assessment and local exemptions.
What interest rate makes a rental in 53094 break even?
With the default assumptions, no interest rate brings cash flow to zero: rent does not cover operating costs plus principal on a 30-year loan with 25% down.
How fast are prices and rents changing in 53094?
Over the 12 months to August 2026, the typical home value changed +5.3%.

Sources and method

Data: Zillow Research (ZHVI, ZORI), HUD, US Census Bureau, Freddie Mac. Every formula is on the methodology page.

Estimates from public data for a typical property. Not investment, tax or legal advice. Your property, financing and costs will differ.