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RE Intelligence

Rental numbers for ZIP 79104 (Amarillo, TX)

Negative cash flow at today's 7.78% investor rate with 25% down; the typical home breaks even at about 3.9%.

Rent here is HUD's Fair Market Rent for a 2-bedroom, because Zillow does not publish a rent index for this ZIP. It is the 40th percentile of gross rents, so market rent for a typical home is likely higher and the yield and cash flow below are conservative.
Gross yield
10.9%
rent x 12 / price
Est. cap rate
4.2%
NOI / price
Cash flow
-$215/mo
at 7.78%, 25% down
Typical price
$115,000
Zillow ZHVI, Aug 2026
HUD Fair Market Rent
$1,050/mo
HUD Fair Market Rent, 2 bedroom, FY2026

The pro forma

Typical home, default assumptions

Income and expenses, per year
OperatorLineAmountSource
Gross rent$12,600
Vacancy$630
Management$958
Property tax$1,539
Insurance$3,437
Maintenance$1,154
Net operating income$4,882
Loan payments$7,465
Cash flow-$2,582
Purchase and loan
OperatorLineAmountSource
Typical price$115,438
Down payment (25%)$28,860
Loan$86,579
Rate7.78%
Monthly payment$622
Cash in$32,323
Cash-on-cash return-8.0%
DSCR0.65
Break-even rate3.87%
Down payment25%
A common minimum for investment-property and DSCR loans.
Interest rate7.78%
Freddie Mac 30-year 7.03% (week of 2026-09-24) + 0.75 point investor premium.
Loan term30 years
Fixed, fully amortising.
Closing costs3% of price
Added to cash invested.
Insurance$3,437 a year
NAIC 2023 average homeowners (HO-3) premium for Texas, $2,864, x 1.2 for a landlord policy.
Maintenance1% of price a year
The 1% rule of thumb; older homes run higher.
Vacancy5% of rent
About 18 days empty a year.
Management8% of collected rent
A typical full-service fee; zero if you self-manage.

Trends

Five years to August 2026

Price, 12 months
+9.9%
Rent, 12 months
n/a
no Zillow rent series here
Rent minus price growth
n/a
positive means yields are improving
Typical value (Zillow ZHVI)Indexed to 100 at Aug 2021
10011012013014020222023202420252026
Show the numbers
MonthTypical value
Aug 2021$83,335
Aug 2022$95,870
Aug 2023$102,848
Aug 2024$108,494
Aug 2025$105,007
Aug 2026$115,438

Rent references

Two sources, never blended

SourceStudio1 bed2 bed3 bed4 bed
HUD Small Area FMR, FY2026$740$860$1,050$1,440$1,670
Zillow observed rent, Aug 2026not published for this ZIP

HUD's Fair Market Rent is the 40th percentile gross rent (rent plus utilities) for a standard unit, and it is what Section 8 vouchers pay against. Zillow's index tracks asking rents on listed homes. The two measure different things, so they are shown side by side and never averaged. HUD area: Amarillo, TX HUD Metro FMR Area.

Property tax

Effective rate
1.33%
ZIP area, ACS
At the typical price
$1,539/yr

Median real estate taxes paid divided by median home value, Census ACS 2020 to 2024. Potter County: 1.46%. Actual bills depend on the assessment, exemptions and any non-homestead rate.

Supply

Permits per 1,000 households
28.8
Potter County, last 12 months
National percentile
96th
among US counties

1,228 new housing units permitted in 2025-09 to 2026-08, Census Building Permits Survey. A high figure means more new supply competing for tenants.

Nearby ZIP codes

ZIPDistanceTypical priceRentGross yieldCash flow /mo
79103Amarillo1.4 mi$158,000$1,190*9.0%-$426
79107Amarillo2.1 mi$114,000$1,04611.0%-$225
79101Amarillo2.8 mi$113,000$1,050*11.1%-$216
79102Amarillo3.3 mi$159,000$1,3009.8%-$342
79110Amarillo5.7 mi$175,000$1,3799.5%-$391
79106Amarillo5.7 mi$170,000$1,1358.0%-$566
79109Amarillo5.9 mi$238,000$1,1735.9%-$1,049
79118Amarillo7.1 mi$263,000$1,8048.2%-$683

* HUD Fair Market Rent, 2 bedroom (no Zillow rent index for that ZIP).

Every ZIP in Potter CountyAmarillo, TX metroTexas

Run the numbers on a real listing

The calculator opens with this ZIP's figures. Swap in a listing's price and rent, your rate and your costs.

Open the calculator for 79104

Questions

Is 79104 good for rental property?
On the typical home here, priced at $115,000 and renting for $1,050 a month (HUD Fair Market Rent, 2 bedroom, FY2026), the gross yield is 10.9% and the estimated cap rate is 4.2%. At a 7.78% investor rate with 25% down, estimated cash flow is -$215 a month. The median gross yield across the 8,418 ZIP codes with full Zillow data is 5.6%. These are figures for a typical property, not a judgement on any particular one.
What is the typical rent in 79104?
Zillow does not publish a rent index for 79104. HUD's FY2026 Small Area Fair Market Rent for a 2-bedroom here is $1,050, the 40th percentile of gross rents and the basis for Section 8 payment standards.
What is the property tax rate in 79104?
The effective property tax rate is about 1.33% of value (median taxes paid divided by median home value, Census ACS 2020 to 2024). On the typical $115,000 home that is about $1,539 a year. Your bill depends on the assessment and local exemptions.
What interest rate makes a rental in 79104 break even?
About 3.87%. Below that rate, the typical home here cash-flows with 25% down and the default costs; above it, it does not. Today's investor rate used here is 7.78%.
How fast are prices and rents changing in 79104?
Over the 12 months to August 2026, the typical home value changed +9.9%.

Sources and method

Data: Zillow Research (ZHVI, ZORI), HUD, US Census Bureau, Freddie Mac. Every formula is on the methodology page.

Estimates from public data for a typical property. Not investment, tax or legal advice. Your property, financing and costs will differ.