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RE Intelligence

Rental numbers for ZIP 72768 (Sulphur Springs, AR)

Negative cash flow at any interest rate with 25% down: the rent does not cover operating costs and principal.

Rent here is HUD's Fair Market Rent for a 2-bedroom, because Zillow does not publish a rent index for this ZIP. It is the 40th percentile of gross rents, so market rent for a typical home is likely higher and the yield and cash flow below are conservative.
Gross yield
4.6%
rent x 12 / price
Est. cap rate
1.6%
NOI / price
Cash flow
-$1,040/mo
at 7.78%, 25% down
Typical price
$259,000
Zillow ZHVI, Aug 2026
HUD Fair Market Rent
$1,000/mo
HUD Fair Market Rent, 2 bedroom, FY2026

The pro forma

Typical home, default assumptions

Income and expenses, per year
OperatorLineAmountSource
Gross rent$12,000
Vacancy$600
Management$912
Property tax$1,405
Insurance$2,244
Maintenance$2,588
Net operating income$4,250
Loan payments$16,736
Cash flow-$12,486
Purchase and loan
OperatorLineAmountSource
Typical price$258,817
Down payment (25%)$64,704
Loan$194,113
Rate7.78%
Monthly payment$1,395
Cash in$72,469
Cash-on-cash return-17.2%
DSCR0.25
Break-even ratenone
Down payment25%
A common minimum for investment-property and DSCR loans.
Interest rate7.78%
Freddie Mac 30-year 7.03% (week of 2026-09-24) + 0.75 point investor premium.
Loan term30 years
Fixed, fully amortising.
Closing costs3% of price
Added to cash invested.
Insurance$2,244 a year
NAIC 2023 average homeowners (HO-3) premium for Arkansas, $1,870, x 1.2 for a landlord policy.
Maintenance1% of price a year
The 1% rule of thumb; older homes run higher.
Vacancy5% of rent
About 18 days empty a year.
Management8% of collected rent
A typical full-service fee; zero if you self-manage.

Trends

Five years to August 2026

Price, 12 months
+3.0%
Rent, 12 months
n/a
no Zillow rent series here
Rent minus price growth
n/a
positive means yields are improving
Typical value (Zillow ZHVI)Indexed to 100 at Aug 2021
10010511011512012520222023202420252026
Show the numbers
MonthTypical value
Aug 2021$208,304
Aug 2022$228,300
Aug 2023$240,711
Aug 2024$251,634
Aug 2025$251,322
Aug 2026$258,817

Rent references

Two sources, never blended

SourceStudio1 bed2 bed3 bed4 bed
HUD Small Area FMR, FY2026$770$840$1,000$1,410$1,620
Zillow observed rent, Aug 2026not published for this ZIP

HUD's Fair Market Rent is the 40th percentile gross rent (rent plus utilities) for a standard unit, and it is what Section 8 vouchers pay against. Zillow's index tracks asking rents on listed homes. The two measure different things, so they are shown side by side and never averaged. HUD area: Fayetteville-Springdale-Rogers, AR MSA.

Property tax

Effective rate
0.54%
ZIP area, ACS
At the typical price
$1,405/yr

Median real estate taxes paid divided by median home value, Census ACS 2020 to 2024. Benton County: 0.56%. Actual bills depend on the assessment, exemptions and any non-homestead rate.

Supply

Permits per 1,000 households
47.1
Benton County, last 12 months
National percentile
99th
among US counties

5,273 new housing units permitted in 2025-09 to 2026-08, Census Building Permits Survey. A high figure means more new supply competing for tenants.

Nearby ZIP codes

ZIPDistanceTypical priceRentGross yieldCash flow /mo
72736Gravette4.3 mi$365,000$1,310*4.3%-$1,446
64854Noel6.1 mi$200,000$900*5.4%-$709
64863South West City8.0 mi$190,000$940*5.9%-$632
72722Decatur8.9 mi$290,000$1,030*4.3%-$1,208
72715Bella Vista10.2 mi$361,000$1,8286.1%-$1,020
72719Centerton13.0 mi$355,000$1,5965.4%-$1,176
64831Anderson13.1 mi$238,000$890*4.5%-$962
72734Gentry14.1 mi$307,000$1,310*5.1%-$1,081

* HUD Fair Market Rent, 2 bedroom (no Zillow rent index for that ZIP).

Every ZIP in Benton CountyFayetteville, AR metroArkansas

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The calculator opens with this ZIP's figures. Swap in a listing's price and rent, your rate and your costs.

Open the calculator for 72768

Questions

Is 72768 good for rental property?
On the typical home here, priced at $259,000 and renting for $1,000 a month (HUD Fair Market Rent, 2 bedroom, FY2026), the gross yield is 4.6% and the estimated cap rate is 1.6%. At a 7.78% investor rate with 25% down, estimated cash flow is -$1,040 a month. The median gross yield across the 8,418 ZIP codes with full Zillow data is 5.6%. These are figures for a typical property, not a judgement on any particular one.
What is the typical rent in 72768?
Zillow does not publish a rent index for 72768. HUD's FY2026 Small Area Fair Market Rent for a 2-bedroom here is $1,000, the 40th percentile of gross rents and the basis for Section 8 payment standards.
What is the property tax rate in 72768?
The effective property tax rate is about 0.54% of value (median taxes paid divided by median home value, Census ACS 2020 to 2024). On the typical $259,000 home that is about $1,405 a year. Your bill depends on the assessment and local exemptions.
What interest rate makes a rental in 72768 break even?
With the default assumptions, no interest rate brings cash flow to zero: rent does not cover operating costs plus principal on a 30-year loan with 25% down.
How fast are prices and rents changing in 72768?
Over the 12 months to August 2026, the typical home value changed +3.0%.

Sources and method

Data: Zillow Research (ZHVI, ZORI), HUD, US Census Bureau, Freddie Mac. Every formula is on the methodology page.

Estimates from public data for a typical property. Not investment, tax or legal advice. Your property, financing and costs will differ.