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RE Intelligence

Rental numbers for ZIP 54501 (Rhinelander, WI)

Negative cash flow at any interest rate with 25% down: the rent does not cover operating costs and principal.

Gross yield
5.1%
rent x 12 / price
Est. cap rate
2.0%
NOI / price
Cash flow
-$975/mo
at 7.78%, 25% down
Typical price
$264,000
Zillow ZHVI, Aug 2026
Typical rent
$1,112/mo
Zillow ZORI, Aug 2026

The pro forma

Typical home, default assumptions

Income and expenses, per year
OperatorLineAmountSource
Gross rent$13,344
Vacancy$667
Management$1,014
Property tax$2,556
Insurance$1,108
Maintenance$2,638
Net operating income$5,360
Loan payments$17,060
Cash flow-$11,700
Purchase and loan
OperatorLineAmountSource
Typical price$263,820
Down payment (25%)$65,955
Loan$197,865
Rate7.78%
Monthly payment$1,422
Cash in$73,870
Cash-on-cash return-15.8%
DSCR0.31
Break-even ratenone
Down payment25%
A common minimum for investment-property and DSCR loans.
Interest rate7.78%
Freddie Mac 30-year 7.03% (week of 2026-09-24) + 0.75 point investor premium.
Loan term30 years
Fixed, fully amortising.
Closing costs3% of price
Added to cash invested.
Insurance$1,108 a year
NAIC 2023 average homeowners (HO-3) premium for Wisconsin, $923, x 1.2 for a landlord policy.
Maintenance1% of price a year
The 1% rule of thumb; older homes run higher.
Vacancy5% of rent
About 18 days empty a year.
Management8% of collected rent
A typical full-service fee; zero if you self-manage.

Trends

Five years to August 2026

Price, 12 months
+8.5%
Rent, 12 months
n/a
rent series under a year old
Rent minus price growth
n/a
positive means yields are improving
Typical value (Zillow ZHVI) Rent (Zillow ZORI)Indexed to 100 at Aug 2021
9010011012013020222023202420252026
Show the numbers
MonthTypical valueRent
Aug 2021$212,213n/a
Aug 2022$229,279n/a
Aug 2023$235,080n/a
Aug 2024$242,087n/a
Aug 2025$243,118n/a
Aug 2026$263,820$1,112

Rent references

Two sources, never blended

SourceStudio1 bed2 bed3 bed4 bed
HUD Small Area FMR, FY2026$690$850$970$1,210$1,400
Zillow observed rent, Aug 2026$1,112 typical, all home types

HUD's Fair Market Rent is the 40th percentile gross rent (rent plus utilities) for a standard unit, and it is what Section 8 vouchers pay against. Zillow's index tracks asking rents on listed homes. The two measure different things, so they are shown side by side and never averaged. HUD area: Lincoln County, WI.

Property tax

Effective rate
0.97%
ZIP area, ACS
At the typical price
$2,556/yr

Median real estate taxes paid divided by median home value, Census ACS 2020 to 2024. Oneida County: 0.89%. Actual bills depend on the assessment, exemptions and any non-homestead rate.

Supply

Permits per 1,000 households
16.4
Oneida County, last 12 months
National percentile
86th
among US counties

286 new housing units permitted in 2025-09 to 2026-08, Census Building Permits Survey. A high figure means more new supply competing for tenants.

Nearby ZIP codes

ZIPDistanceTypical priceRentGross yieldCash flow /mo
54463Pelican Lake12.3 mi$349,000$970*3.3%-$1,652
54539Lake Tomahawk15.2 mi$350,000$1,000*3.4%-$1,601
54529Harshaw15.4 mi$342,000$1,020*3.6%-$1,583
54562Three Lakes16.4 mi$439,000$970*2.6%-$2,252
54428Elcho17.4 mi$325,000$970*3.6%-$1,509
54521Eagle River18.5 mi$395,000$1,060*3.2%-$1,844
54558Saint Germain19.9 mi$392,000$1,080*3.3%-$1,824
54435Gleason21.0 mi$257,000$1,010*4.7%-$1,059

* HUD Fair Market Rent, 2 bedroom (no Zillow rent index for that ZIP).

Every ZIP in Oneida CountyWisconsin

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Questions

Is 54501 good for rental property?
On the typical home here, priced at $264,000 and renting for $1,112 a month (Zillow ZORI, Aug 2026), the gross yield is 5.1% and the estimated cap rate is 2.0%. At a 7.78% investor rate with 25% down, estimated cash flow is -$975 a month. The median gross yield across the 8,418 ZIP codes with full Zillow data is 5.6%. These are figures for a typical property, not a judgement on any particular one.
What is the typical rent in 54501?
Zillow's observed rent index for 54501 was $1,112 a month in August 2026, across all home types. HUD's FY2026 Small Area Fair Market Rent for a 2-bedroom here is $970, the 40th percentile of gross rents and the basis for Section 8 payment standards.
What is the property tax rate in 54501?
The effective property tax rate is about 0.97% of value (median taxes paid divided by median home value, Census ACS 2020 to 2024). On the typical $264,000 home that is about $2,556 a year. Your bill depends on the assessment and local exemptions.
What interest rate makes a rental in 54501 break even?
With the default assumptions, no interest rate brings cash flow to zero: rent does not cover operating costs plus principal on a 30-year loan with 25% down.
How fast are prices and rents changing in 54501?
Over the 12 months to August 2026, the typical home value changed +8.5%.

Sources and method

Data: Zillow Research (ZHVI, ZORI), HUD, US Census Bureau, Freddie Mac. Every formula is on the methodology page.

Estimates from public data for a typical property. Not investment, tax or legal advice. Your property, financing and costs will differ.