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RE Intelligence

Rental numbers for ZIP 54436 (Granton, WI)

Negative cash flow at any interest rate with 25% down: the rent does not cover operating costs and principal.

Rent here is HUD's Fair Market Rent for a 2-bedroom, because Zillow does not publish a rent index for this ZIP. It is the 40th percentile of gross rents, so market rent for a typical home is likely higher and the yield and cash flow below are conservative.
Gross yield
5.2%
rent x 12 / price
Est. cap rate
1.7%
NOI / price
Cash flow
-$884/mo
at 7.78%, 25% down
Typical price
$223,000
Zillow ZHVI, Aug 2026
HUD Fair Market Rent
$970/mo
HUD Fair Market Rent, 2 bedroom, FY2026

The pro forma

Typical home, default assumptions

Income and expenses, per year
OperatorLineAmountSource
Gross rent$11,640
Vacancy$582
Management$885
Property tax$3,062
Insurance$1,108
Maintenance$2,226
Net operating income$3,778
Loan payments$14,391
Cash flow-$10,613
Purchase and loan
OperatorLineAmountSource
Typical price$222,550
Down payment (25%)$55,638
Loan$166,913
Rate7.78%
Monthly payment$1,199
Cash in$62,314
Cash-on-cash return-17.0%
DSCR0.26
Break-even ratenone
Down payment25%
A common minimum for investment-property and DSCR loans.
Interest rate7.78%
Freddie Mac 30-year 7.03% (week of 2026-09-24) + 0.75 point investor premium.
Loan term30 years
Fixed, fully amortising.
Closing costs3% of price
Added to cash invested.
Insurance$1,108 a year
NAIC 2023 average homeowners (HO-3) premium for Wisconsin, $923, x 1.2 for a landlord policy.
Maintenance1% of price a year
The 1% rule of thumb; older homes run higher.
Vacancy5% of rent
About 18 days empty a year.
Management8% of collected rent
A typical full-service fee; zero if you self-manage.

Trends

Five years to August 2026

Price, 12 months
+10.4%
Rent, 12 months
n/a
no Zillow rent series here
Rent minus price growth
n/a
positive means yields are improving
Typical value (Zillow ZHVI)Indexed to 100 at Aug 2021
9010011012013014020222023202420252026
Show the numbers
MonthTypical value
Aug 2021$165,385
Aug 2022$179,203
Aug 2023$194,529
Aug 2024$193,911
Aug 2025$201,572
Aug 2026$222,550

Rent references

Two sources, never blended

SourceStudio1 bed2 bed3 bed4 bed
HUD Small Area FMR, FY2026$720$750$970$1,240$1,400
Zillow observed rent, Aug 2026not published for this ZIP

HUD's Fair Market Rent is the 40th percentile gross rent (rent plus utilities) for a standard unit, and it is what Section 8 vouchers pay against. Zillow's index tracks asking rents on listed homes. The two measure different things, so they are shown side by side and never averaged. HUD area: Clark County, WI.

Property tax

Effective rate
1.38%
ZIP area, ACS
At the typical price
$3,062/yr

Median real estate taxes paid divided by median home value, Census ACS 2020 to 2024. Clark County: 1.45%. Actual bills depend on the assessment, exemptions and any non-homestead rate.

Supply

Permits per 1,000 households
8.3
Clark County, last 12 months
National percentile
65th
among US counties

106 new housing units permitted in 2025-09 to 2026-08, Census Building Permits Survey. A high figure means more new supply competing for tenants.

Nearby ZIP codes

ZIPDistanceTypical priceRentGross yieldCash flow /mo
54420Chili6.4 mi$269,000$970*4.3%-$1,204
54456Neillsville10.1 mi$222,000$970*5.2%-$873
54466Pittsville11.4 mi$237,000$970*4.9%-$1,011
54449Marshfield13.4 mi$258,000$1,2155.7%-$960
54446Loyal14.9 mi$211,000$970*5.5%-$858
54479Spencer15.6 mi$234,000$970*5.0%-$996
54441Hewitt17.5 mi$301,000$1,030*4.1%-$1,382
54754Merrillan18.7 mi$241,000$1,020*5.1%-$930

* HUD Fair Market Rent, 2 bedroom (no Zillow rent index for that ZIP).

Every ZIP in Clark CountyWisconsin

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Open the calculator for 54436

Questions

Is 54436 good for rental property?
On the typical home here, priced at $223,000 and renting for $970 a month (HUD Fair Market Rent, 2 bedroom, FY2026), the gross yield is 5.2% and the estimated cap rate is 1.7%. At a 7.78% investor rate with 25% down, estimated cash flow is -$884 a month. The median gross yield across the 8,418 ZIP codes with full Zillow data is 5.6%. These are figures for a typical property, not a judgement on any particular one.
What is the typical rent in 54436?
Zillow does not publish a rent index for 54436. HUD's FY2026 Small Area Fair Market Rent for a 2-bedroom here is $970, the 40th percentile of gross rents and the basis for Section 8 payment standards.
What is the property tax rate in 54436?
The effective property tax rate is about 1.38% of value (median taxes paid divided by median home value, Census ACS 2020 to 2024). On the typical $223,000 home that is about $3,062 a year. Your bill depends on the assessment and local exemptions.
What interest rate makes a rental in 54436 break even?
With the default assumptions, no interest rate brings cash flow to zero: rent does not cover operating costs plus principal on a 30-year loan with 25% down.
How fast are prices and rents changing in 54436?
Over the 12 months to August 2026, the typical home value changed +10.4%.

Sources and method

Data: Zillow Research (ZHVI, ZORI), HUD, US Census Bureau, Freddie Mac. Every formula is on the methodology page.

Estimates from public data for a typical property. Not investment, tax or legal advice. Your property, financing and costs will differ.