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RE Intelligence

Rental numbers for ZIP 54202 (Baileys Harbor, WI)

Negative cash flow at any interest rate with 25% down: the rent does not cover operating costs and principal.

Rent here is HUD's Fair Market Rent for a 2-bedroom, because Zillow does not publish a rent index for this ZIP. It is the 40th percentile of gross rents, so market rent for a typical home is likely higher and the yield and cash flow below are conservative.
Gross yield
3.2%
rent x 12 / price
Est. cap rate
0.8%
NOI / price
Cash flow
-$2,324/mo
at 7.78%, 25% down
Typical price
$493,000
Zillow ZHVI, Aug 2026
HUD Fair Market Rent
$1,330/mo
HUD Fair Market Rent, 2 bedroom, FY2026

The pro forma

Typical home, default assumptions

Income and expenses, per year
OperatorLineAmountSource
Gross rent$15,960
Vacancy$798
Management$1,213
Property tax$3,928
Insurance$1,108
Maintenance$4,928
Net operating income$3,985
Loan payments$31,869
Cash flow-$27,884
Purchase and loan
OperatorLineAmountSource
Typical price$492,835
Down payment (25%)$123,209
Loan$369,626
Rate7.78%
Monthly payment$2,656
Cash in$137,994
Cash-on-cash return-20.2%
DSCR0.13
Break-even ratenone
Down payment25%
A common minimum for investment-property and DSCR loans.
Interest rate7.78%
Freddie Mac 30-year 7.03% (week of 2026-09-24) + 0.75 point investor premium.
Loan term30 years
Fixed, fully amortising.
Closing costs3% of price
Added to cash invested.
Insurance$1,108 a year
NAIC 2023 average homeowners (HO-3) premium for Wisconsin, $923, x 1.2 for a landlord policy.
Maintenance1% of price a year
The 1% rule of thumb; older homes run higher.
Vacancy5% of rent
About 18 days empty a year.
Management8% of collected rent
A typical full-service fee; zero if you self-manage.

Trends

Five years to August 2026

Price, 12 months
+2.5%
Rent, 12 months
n/a
no Zillow rent series here
Rent minus price growth
n/a
positive means yields are improving
Typical value (Zillow ZHVI)Indexed to 100 at Aug 2021
10011012013014020222023202420252026
Show the numbers
MonthTypical value
Aug 2021$367,533
Aug 2022$427,044
Aug 2023$452,579
Aug 2024$473,059
Aug 2025$480,993
Aug 2026$492,835

Rent references

Two sources, never blended

SourceStudio1 bed2 bed3 bed4 bed
HUD Small Area FMR, FY2026$940$1,010$1,330$1,620$1,760
Zillow observed rent, Aug 2026not published for this ZIP

HUD's Fair Market Rent is the 40th percentile gross rent (rent plus utilities) for a standard unit, and it is what Section 8 vouchers pay against. Zillow's index tracks asking rents on listed homes. The two measure different things, so they are shown side by side and never averaged. HUD area: Door County, WI.

Property tax

Effective rate
0.80%
ZIP area, ACS
At the typical price
$3,928/yr

Median real estate taxes paid divided by median home value, Census ACS 2020 to 2024. Door County: 1.02%. Actual bills depend on the assessment, exemptions and any non-homestead rate.

Supply

Permits per 1,000 households
20.5
Door County, last 12 months
National percentile
91th
among US counties

307 new housing units permitted in 2025-09 to 2026-08, Census Building Permits Survey. A high figure means more new supply competing for tenants.

Nearby ZIP codes

ZIPDistanceTypical priceRentGross yieldCash flow /mo
54212Fish Creek3.7 mi$549,000$1,240*2.7%-$2,810
54211Ephraim5.2 mi$478,000$1,180*3.0%-$2,405
54234Sister Bay6.8 mi$537,000$1,370*3.1%-$2,588
54209Egg Harbor8.0 mi$447,000$1,350*3.6%-$1,980
54210Ellison Bay12.1 mi$519,000$1,030*2.4%-$2,775
54235Sturgeon Bay20.3 mi$381,000$1,130*3.6%-$1,866
49858Menominee22.0 mi$178,000$990*6.7%-$544
5424623.0 mi$408,000$1,030*3.0%-$2,064

* HUD Fair Market Rent, 2 bedroom (no Zillow rent index for that ZIP).

Every ZIP in Door CountyWisconsin

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Open the calculator for 54202

Questions

Is 54202 good for rental property?
On the typical home here, priced at $493,000 and renting for $1,330 a month (HUD Fair Market Rent, 2 bedroom, FY2026), the gross yield is 3.2% and the estimated cap rate is 0.8%. At a 7.78% investor rate with 25% down, estimated cash flow is -$2,324 a month. The median gross yield across the 8,418 ZIP codes with full Zillow data is 5.6%. These are figures for a typical property, not a judgement on any particular one.
What is the typical rent in 54202?
Zillow does not publish a rent index for 54202. HUD's FY2026 Small Area Fair Market Rent for a 2-bedroom here is $1,330, the 40th percentile of gross rents and the basis for Section 8 payment standards.
What is the property tax rate in 54202?
The effective property tax rate is about 0.80% of value (median taxes paid divided by median home value, Census ACS 2020 to 2024). On the typical $493,000 home that is about $3,928 a year. Your bill depends on the assessment and local exemptions.
What interest rate makes a rental in 54202 break even?
With the default assumptions, no interest rate brings cash flow to zero: rent does not cover operating costs plus principal on a 30-year loan with 25% down.
How fast are prices and rents changing in 54202?
Over the 12 months to August 2026, the typical home value changed +2.5%.

Sources and method

Data: Zillow Research (ZHVI, ZORI), HUD, US Census Bureau, Freddie Mac. Every formula is on the methodology page.

Estimates from public data for a typical property. Not investment, tax or legal advice. Your property, financing and costs will differ.