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RE Intelligence

Rental numbers for ZIP 54120 (Fence, WI)

Negative cash flow at today's 7.78% investor rate with 25% down; the typical home breaks even at about 1.0%.

Rent here is HUD's Fair Market Rent for a 2-bedroom, because Zillow does not publish a rent index for this ZIP. It is the 40th percentile of gross rents, so market rent for a typical home is likely higher and the yield and cash flow below are conservative.
Gross yield
6.3%
rent x 12 / price
Est. cap rate
2.9%
NOI / price
Cash flow
-$612/mo
at 7.78%, 25% down
Typical price
$206,000
Zillow ZHVI, Aug 2026
HUD Fair Market Rent
$1,080/mo
HUD Fair Market Rent, 2 bedroom, FY2026

The pro forma

Typical home, default assumptions

Income and expenses, per year
OperatorLineAmountSource
Gross rent$12,960
Vacancy$648
Management$985
Property tax$2,172
Insurance$1,108
Maintenance$2,061
Net operating income$5,985
Loan payments$13,328
Cash flow-$7,343
Purchase and loan
OperatorLineAmountSource
Typical price$206,115
Down payment (25%)$51,529
Loan$154,586
Rate7.78%
Monthly payment$1,111
Cash in$57,712
Cash-on-cash return-12.7%
DSCR0.45
Break-even rate1.02%
Down payment25%
A common minimum for investment-property and DSCR loans.
Interest rate7.78%
Freddie Mac 30-year 7.03% (week of 2026-09-24) + 0.75 point investor premium.
Loan term30 years
Fixed, fully amortising.
Closing costs3% of price
Added to cash invested.
Insurance$1,108 a year
NAIC 2023 average homeowners (HO-3) premium for Wisconsin, $923, x 1.2 for a landlord policy.
Maintenance1% of price a year
The 1% rule of thumb; older homes run higher.
Vacancy5% of rent
About 18 days empty a year.
Management8% of collected rent
A typical full-service fee; zero if you self-manage.

Trends

Five years to August 2026

Price, 12 months
+10.1%
Rent, 12 months
n/a
no Zillow rent series here
Rent minus price growth
n/a
positive means yields are improving
Typical value (Zillow ZHVI)Indexed to 100 at Aug 2021
8010012014016020222023202420252026
Show the numbers
MonthTypical value
Aug 2021$143,848
Aug 2022$164,924
Aug 2023$176,501
Aug 2024$182,402
Aug 2025$187,160
Aug 2026$206,115

Rent references

Two sources, never blended

SourceStudio1 bed2 bed3 bed4 bed
HUD Small Area FMR, FY2026$780$830$1,080$1,330$1,500
Zillow observed rent, Aug 2026not published for this ZIP

HUD's Fair Market Rent is the 40th percentile gross rent (rent plus utilities) for a standard unit, and it is what Section 8 vouchers pay against. Zillow's index tracks asking rents on listed homes. The two measure different things, so they are shown side by side and never averaged. HUD area: Florence County, WI.

Property tax

Effective rate
1.05%
ZIP area, ACS
At the typical price
$2,172/yr

Median real estate taxes paid divided by median home value, Census ACS 2020 to 2024. Florence County: 1.21%. Actual bills depend on the assessment, exemptions and any non-homestead rate.

Supply

Permits per 1,000 households
15.0
Florence County, last 12 months
National percentile
83th
among US counties

33 new housing units permitted in 2025-09 to 2026-08, Census Building Permits Survey. A high figure means more new supply competing for tenants.

Nearby ZIP codes

ZIPDistanceTypical priceRentGross yieldCash flow /mo
54103Laona11.8 mi$186,000$1,000*6.4%-$553
54542Long Lake11.8 mi$155,000$1,050*8.1%-$289
54121Florence12.4 mi$220,000$1,120*6.1%-$718
54511Argonne13.1 mi$185,000$1,000*6.5%-$507
49927Gaastra15.9 mi$107,000$1,100*12.4%+$6
54125Goodman17.5 mi$153,000$970*7.6%-$413
54541Laona17.8 mi$193,000$1,000*6.2%-$581
49915Caspian18.3 mi$83,000$1,030*14.9%+$175

* HUD Fair Market Rent, 2 bedroom (no Zillow rent index for that ZIP).

Every ZIP in Florence CountyIron Mountain, MI metroWisconsin

Run the numbers on a real listing

The calculator opens with this ZIP's figures. Swap in a listing's price and rent, your rate and your costs.

Open the calculator for 54120

Questions

Is 54120 good for rental property?
On the typical home here, priced at $206,000 and renting for $1,080 a month (HUD Fair Market Rent, 2 bedroom, FY2026), the gross yield is 6.3% and the estimated cap rate is 2.9%. At a 7.78% investor rate with 25% down, estimated cash flow is -$612 a month. The median gross yield across the 8,418 ZIP codes with full Zillow data is 5.6%. These are figures for a typical property, not a judgement on any particular one.
What is the typical rent in 54120?
Zillow does not publish a rent index for 54120. HUD's FY2026 Small Area Fair Market Rent for a 2-bedroom here is $1,080, the 40th percentile of gross rents and the basis for Section 8 payment standards.
What is the property tax rate in 54120?
The effective property tax rate is about 1.05% of value (median taxes paid divided by median home value, Census ACS 2020 to 2024). On the typical $206,000 home that is about $2,172 a year. Your bill depends on the assessment and local exemptions.
What interest rate makes a rental in 54120 break even?
About 1.02%. Below that rate, the typical home here cash-flows with 25% down and the default costs; above it, it does not. Today's investor rate used here is 7.78%.
How fast are prices and rents changing in 54120?
Over the 12 months to August 2026, the typical home value changed +10.1%.

Sources and method

Data: Zillow Research (ZHVI, ZORI), HUD, US Census Bureau, Freddie Mac. Every formula is on the methodology page.

Estimates from public data for a typical property. Not investment, tax or legal advice. Your property, financing and costs will differ.