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RE Intelligence

Rental numbers for ZIP 53717 (Madison, WI)

Negative cash flow at any interest rate with 25% down: the rent does not cover operating costs and principal.

Rent here is HUD's Fair Market Rent for a 2-bedroom, because Zillow does not publish a rent index for this ZIP. It is the 40th percentile of gross rents, so market rent for a typical home is likely higher and the yield and cash flow below are conservative.
Gross yield
4.1%
rent x 12 / price
Est. cap rate
0.6%
NOI / price
Cash flow
-$2,505/mo
at 7.78%, 25% down
Typical price
$515,000
Zillow ZHVI, Aug 2026
HUD Fair Market Rent
$1,780/mo
HUD Fair Market Rent, 2 bedroom, FY2026

The pro forma

Typical home, default assumptions

Income and expenses, per year
OperatorLineAmountSource
Gross rent$21,360
Vacancy$1,068
Management$1,623
Property tax$9,142
Insurance$1,108
Maintenance$5,154
Net operating income$3,265
Loan payments$33,325
Cash flow-$30,060
Purchase and loan
OperatorLineAmountSource
Typical price$515,359
Down payment (25%)$128,840
Loan$386,519
Rate7.78%
Monthly payment$2,777
Cash in$144,301
Cash-on-cash return-20.8%
DSCR0.10
Break-even ratenone
Down payment25%
A common minimum for investment-property and DSCR loans.
Interest rate7.78%
Freddie Mac 30-year 7.03% (week of 2026-09-24) + 0.75 point investor premium.
Loan term30 years
Fixed, fully amortising.
Closing costs3% of price
Added to cash invested.
Insurance$1,108 a year
NAIC 2023 average homeowners (HO-3) premium for Wisconsin, $923, x 1.2 for a landlord policy.
Maintenance1% of price a year
The 1% rule of thumb; older homes run higher.
Vacancy5% of rent
About 18 days empty a year.
Management8% of collected rent
A typical full-service fee; zero if you self-manage.

Trends

Five years to August 2026

Price, 12 months
+3.3%
Rent, 12 months
n/a
no Zillow rent series here
Rent minus price growth
n/a
positive means yields are improving
Typical value (Zillow ZHVI)Indexed to 100 at Aug 2021
9010011012013014020222023202420252026
Show the numbers
MonthTypical value
Aug 2021$396,272
Aug 2022$441,252
Aug 2023$463,224
Aug 2024$489,571
Aug 2025$498,966
Aug 2026$515,359

Rent references

Two sources, never blended

SourceStudio1 bed2 bed3 bed4 bed
HUD Small Area FMR, FY2026$1,330$1,560$1,780$2,350$2,640
Zillow observed rent, Aug 2026not published for this ZIP

HUD's Fair Market Rent is the 40th percentile gross rent (rent plus utilities) for a standard unit, and it is what Section 8 vouchers pay against. Zillow's index tracks asking rents on listed homes. The two measure different things, so they are shown side by side and never averaged. HUD area: Madison, WI HUD Metro FMR Area.

Property tax

Effective rate
1.77%
ZIP area, ACS
At the typical price
$9,142/yr

Median real estate taxes paid divided by median home value, Census ACS 2020 to 2024. Dane County: 1.63%. Actual bills depend on the assessment, exemptions and any non-homestead rate.

Supply

Permits per 1,000 households
23.9
Dane County, last 12 months
National percentile
93th
among US counties

6,019 new housing units permitted in 2025-09 to 2026-08, Census Building Permits Survey. A high figure means more new supply competing for tenants.

Nearby ZIP codes

ZIPDistanceTypical priceRentGross yieldCash flow /mo
53719Madison1.6 mi$431,000$1,6274.5%-$1,991
53705Madison3.1 mi$559,000$1,8404.0%-$2,817
53562Middleton3.4 mi$625,000$1,5543.0%-$3,365
53726Madison5.0 mi$792,000$1,880*2.9%-$4,396
53593Verona6.4 mi$598,000$1,9443.9%-$2,931
53711Madison6.7 mi$511,000$1,6573.9%-$2,559
53715Madison6.8 mi$509,000$1,7794.2%-$2,380
53713Madison6.8 mi$360,000$1,4154.7%-$1,695

* HUD Fair Market Rent, 2 bedroom (no Zillow rent index for that ZIP).

Every ZIP in Dane CountyMadison, WI metroWisconsin

Run the numbers on a real listing

The calculator opens with this ZIP's figures. Swap in a listing's price and rent, your rate and your costs.

Open the calculator for 53717

Questions

Is 53717 good for rental property?
On the typical home here, priced at $515,000 and renting for $1,780 a month (HUD Fair Market Rent, 2 bedroom, FY2026), the gross yield is 4.1% and the estimated cap rate is 0.6%. At a 7.78% investor rate with 25% down, estimated cash flow is -$2,505 a month. The median gross yield across the 8,418 ZIP codes with full Zillow data is 5.6%. These are figures for a typical property, not a judgement on any particular one.
What is the typical rent in 53717?
Zillow does not publish a rent index for 53717. HUD's FY2026 Small Area Fair Market Rent for a 2-bedroom here is $1,780, the 40th percentile of gross rents and the basis for Section 8 payment standards.
What is the property tax rate in 53717?
The effective property tax rate is about 1.77% of value (median taxes paid divided by median home value, Census ACS 2020 to 2024). On the typical $515,000 home that is about $9,142 a year. Your bill depends on the assessment and local exemptions.
What interest rate makes a rental in 53717 break even?
With the default assumptions, no interest rate brings cash flow to zero: rent does not cover operating costs plus principal on a 30-year loan with 25% down.
How fast are prices and rents changing in 53717?
Over the 12 months to August 2026, the typical home value changed +3.3%.

Sources and method

Data: Zillow Research (ZHVI, ZORI), HUD, US Census Bureau, Freddie Mac. Every formula is on the methodology page.

Estimates from public data for a typical property. Not investment, tax or legal advice. Your property, financing and costs will differ.