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RE Intelligence

Rental numbers for ZIP 53543 (Highland, WI)

Negative cash flow at any interest rate with 25% down: the rent does not cover operating costs and principal.

Rent here is HUD's Fair Market Rent for a 2-bedroom, because Zillow does not publish a rent index for this ZIP. It is the 40th percentile of gross rents, so market rent for a typical home is likely higher and the yield and cash flow below are conservative.
Gross yield
3.9%
rent x 12 / price
Est. cap rate
0.7%
NOI / price
Cash flow
-$1,451/mo
at 7.78%, 25% down
Typical price
$301,000
Zillow ZHVI, Aug 2026
HUD Fair Market Rent
$970/mo
HUD Fair Market Rent, 2 bedroom, FY2026

The pro forma

Typical home, default assumptions

Income and expenses, per year
OperatorLineAmountSource
Gross rent$11,640
Vacancy$582
Management$885
Property tax$4,004
Insurance$1,108
Maintenance$3,011
Net operating income$2,050
Loan payments$19,469
Cash flow-$17,418
Purchase and loan
OperatorLineAmountSource
Typical price$301,074
Down payment (25%)$75,269
Loan$225,806
Rate7.78%
Monthly payment$1,622
Cash in$84,301
Cash-on-cash return-20.7%
DSCR0.11
Break-even ratenone
Down payment25%
A common minimum for investment-property and DSCR loans.
Interest rate7.78%
Freddie Mac 30-year 7.03% (week of 2026-09-24) + 0.75 point investor premium.
Loan term30 years
Fixed, fully amortising.
Closing costs3% of price
Added to cash invested.
Insurance$1,108 a year
NAIC 2023 average homeowners (HO-3) premium for Wisconsin, $923, x 1.2 for a landlord policy.
Maintenance1% of price a year
The 1% rule of thumb; older homes run higher.
Vacancy5% of rent
About 18 days empty a year.
Management8% of collected rent
A typical full-service fee; zero if you self-manage.

Trends

Five years to August 2026

Price, 12 months
+7.6%
Rent, 12 months
n/a
no Zillow rent series here
Rent minus price growth
n/a
positive means yields are improving
Typical value (Zillow ZHVI)Indexed to 100 at Aug 2021
10011012013014020222023202420252026
Show the numbers
MonthTypical value
Aug 2021$229,992
Aug 2022$249,561
Aug 2023$259,407
Aug 2024$283,108
Aug 2025$279,772
Aug 2026$301,074

Rent references

Two sources, never blended

SourceStudio1 bed2 bed3 bed4 bed
HUD Small Area FMR, FY2026$740$740$970$1,270$1,640
Zillow observed rent, Aug 2026not published for this ZIP

HUD's Fair Market Rent is the 40th percentile gross rent (rent plus utilities) for a standard unit, and it is what Section 8 vouchers pay against. Zillow's index tracks asking rents on listed homes. The two measure different things, so they are shown side by side and never averaged. HUD area: Iowa County, WI HUD Metro FMR Area.

Property tax

Effective rate
1.33%
ZIP area, ACS
At the typical price
$4,004/yr

Median real estate taxes paid divided by median home value, Census ACS 2020 to 2024. Iowa County: 1.52%. Actual bills depend on the assessment, exemptions and any non-homestead rate.

Supply

Permits per 1,000 households
7.0
Iowa County, last 12 months
National percentile
59th
among US counties

71 new housing units permitted in 2025-09 to 2026-08, Census Building Permits Survey. A high figure means more new supply competing for tenants.

Nearby ZIP codes

ZIPDistanceTypical priceRentGross yieldCash flow /mo
53569Montfort6.5 mi$256,000$1,060*5.0%-$1,023
53533Dodgeville10.2 mi$337,000$1,210*4.3%-$1,567
53553Linden10.3 mi$253,000$1,060*5.0%-$1,011
53573Muscoda10.6 mi$233,000$970*5.0%-$944
53554Livingston11.4 mi$249,000$970*4.7%-$1,094
53556Lone Rock13.5 mi$259,000$980*4.5%-$1,159
53809Fennimore15.2 mi$214,000$970*5.5%-$819
53588Spring Green16.2 mi$388,000$1,140*3.5%-$1,980

* HUD Fair Market Rent, 2 bedroom (no Zillow rent index for that ZIP).

Every ZIP in Iowa CountyMadison, WI metroWisconsin

Run the numbers on a real listing

The calculator opens with this ZIP's figures. Swap in a listing's price and rent, your rate and your costs.

Open the calculator for 53543

Questions

Is 53543 good for rental property?
On the typical home here, priced at $301,000 and renting for $970 a month (HUD Fair Market Rent, 2 bedroom, FY2026), the gross yield is 3.9% and the estimated cap rate is 0.7%. At a 7.78% investor rate with 25% down, estimated cash flow is -$1,451 a month. The median gross yield across the 8,418 ZIP codes with full Zillow data is 5.6%. These are figures for a typical property, not a judgement on any particular one.
What is the typical rent in 53543?
Zillow does not publish a rent index for 53543. HUD's FY2026 Small Area Fair Market Rent for a 2-bedroom here is $970, the 40th percentile of gross rents and the basis for Section 8 payment standards.
What is the property tax rate in 53543?
The effective property tax rate is about 1.33% of value (median taxes paid divided by median home value, Census ACS 2020 to 2024). On the typical $301,000 home that is about $4,004 a year. Your bill depends on the assessment and local exemptions.
What interest rate makes a rental in 53543 break even?
With the default assumptions, no interest rate brings cash flow to zero: rent does not cover operating costs plus principal on a 30-year loan with 25% down.
How fast are prices and rents changing in 53543?
Over the 12 months to August 2026, the typical home value changed +7.6%.

Sources and method

Data: Zillow Research (ZHVI, ZORI), HUD, US Census Bureau, Freddie Mac. Every formula is on the methodology page.

Estimates from public data for a typical property. Not investment, tax or legal advice. Your property, financing and costs will differ.