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RE Intelligence

Rental numbers for ZIP 53070 (Holland, WI)

Negative cash flow at any interest rate with 25% down: the rent does not cover operating costs and principal.

Rent here is HUD's Fair Market Rent for a 2-bedroom, because Zillow does not publish a rent index for this ZIP. It is the 40th percentile of gross rents, so market rent for a typical home is likely higher and the yield and cash flow below are conservative.
Gross yield
3.7%
rent x 12 / price
Est. cap rate
0.7%
NOI / price
Cash flow
-$1,730/mo
at 7.78%, 25% down
Typical price
$362,000
Zillow ZHVI, Aug 2026
HUD Fair Market Rent
$1,120/mo
HUD Fair Market Rent, 2 bedroom, FY2026

The pro forma

Typical home, default assumptions

Income and expenses, per year
OperatorLineAmountSource
Gross rent$13,440
Vacancy$672
Management$1,021
Property tax$4,394
Insurance$1,108
Maintenance$3,616
Net operating income$2,628
Loan payments$23,385
Cash flow-$20,756
Purchase and loan
OperatorLineAmountSource
Typical price$361,635
Down payment (25%)$90,409
Loan$271,226
Rate7.78%
Monthly payment$1,949
Cash in$101,258
Cash-on-cash return-20.5%
DSCR0.11
Break-even ratenone
Down payment25%
A common minimum for investment-property and DSCR loans.
Interest rate7.78%
Freddie Mac 30-year 7.03% (week of 2026-09-24) + 0.75 point investor premium.
Loan term30 years
Fixed, fully amortising.
Closing costs3% of price
Added to cash invested.
Insurance$1,108 a year
NAIC 2023 average homeowners (HO-3) premium for Wisconsin, $923, x 1.2 for a landlord policy.
Maintenance1% of price a year
The 1% rule of thumb; older homes run higher.
Vacancy5% of rent
About 18 days empty a year.
Management8% of collected rent
A typical full-service fee; zero if you self-manage.

Trends

Five years to August 2026

Price, 12 months
+6.4%
Rent, 12 months
n/a
no Zillow rent series here
Rent minus price growth
n/a
positive means yields are improving
Typical value (Zillow ZHVI)Indexed to 100 at Aug 2021
8010012014016020222023202420252026
Show the numbers
MonthTypical value
Aug 2021$254,132
Aug 2022$276,164
Aug 2023$297,315
Aug 2024$318,527
Aug 2025$339,814
Aug 2026$361,635

Rent references

Two sources, never blended

SourceStudio1 bed2 bed3 bed4 bed
HUD Small Area FMR, FY2026$770$890$1,120$1,360$1,530
Zillow observed rent, Aug 2026not published for this ZIP

HUD's Fair Market Rent is the 40th percentile gross rent (rent plus utilities) for a standard unit, and it is what Section 8 vouchers pay against. Zillow's index tracks asking rents on listed homes. The two measure different things, so they are shown side by side and never averaged. HUD area: Sheboygan, WI MSA.

Property tax

Effective rate
1.21%
ZIP area, ACS
At the typical price
$4,394/yr

Median real estate taxes paid divided by median home value, Census ACS 2020 to 2024. Sheboygan County: 1.39%. Actual bills depend on the assessment, exemptions and any non-homestead rate.

Supply

Permits per 1,000 households
13.3
Sheboygan County, last 12 months
National percentile
80th
among US counties

664 new housing units permitted in 2025-09 to 2026-08, Census Building Permits Survey. A high figure means more new supply competing for tenants.

Nearby ZIP codes

ZIPDistanceTypical priceRentGross yieldCash flow /mo
53013Holland4.3 mi$397,000$1,210*3.7%-$1,979
53093Lyndon6.8 mi$369,000$1,150*3.7%-$1,750
53081Sheboygan7.2 mi$250,000$1,1755.6%-$932
53085Sheboygan Falls8.2 mi$351,000$1,070*3.7%-$1,748
53044Kohler8.2 mi$442,000$1,490*4.0%-$2,015
53004Belgium9.1 mi$400,000$1,200*3.6%-$1,958
53075Sherman10.0 mi$375,000$1,140*3.6%-$1,799
53001Scott12.5 mi$352,000$970*3.3%-$1,795

* HUD Fair Market Rent, 2 bedroom (no Zillow rent index for that ZIP).

Every ZIP in Sheboygan CountySheboygan, WI metroWisconsin

Run the numbers on a real listing

The calculator opens with this ZIP's figures. Swap in a listing's price and rent, your rate and your costs.

Open the calculator for 53070

Questions

Is 53070 good for rental property?
On the typical home here, priced at $362,000 and renting for $1,120 a month (HUD Fair Market Rent, 2 bedroom, FY2026), the gross yield is 3.7% and the estimated cap rate is 0.7%. At a 7.78% investor rate with 25% down, estimated cash flow is -$1,730 a month. The median gross yield across the 8,418 ZIP codes with full Zillow data is 5.6%. These are figures for a typical property, not a judgement on any particular one.
What is the typical rent in 53070?
Zillow does not publish a rent index for 53070. HUD's FY2026 Small Area Fair Market Rent for a 2-bedroom here is $1,120, the 40th percentile of gross rents and the basis for Section 8 payment standards.
What is the property tax rate in 53070?
The effective property tax rate is about 1.21% of value (median taxes paid divided by median home value, Census ACS 2020 to 2024). On the typical $362,000 home that is about $4,394 a year. Your bill depends on the assessment and local exemptions.
What interest rate makes a rental in 53070 break even?
With the default assumptions, no interest rate brings cash flow to zero: rent does not cover operating costs plus principal on a 30-year loan with 25% down.
How fast are prices and rents changing in 53070?
Over the 12 months to August 2026, the typical home value changed +6.4%.

Sources and method

Data: Zillow Research (ZHVI, ZORI), HUD, US Census Bureau, Freddie Mac. Every formula is on the methodology page.

Estimates from public data for a typical property. Not investment, tax or legal advice. Your property, financing and costs will differ.