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RE Intelligence

Rental numbers for ZIP 28574 (Richlands, NC)

Negative cash flow at today's 7.78% investor rate with 25% down; the typical home breaks even at about 3.9%.

Gross yield
7.6%
rent x 12 / price
Est. cap rate
4.3%
NOI / price
Cash flow
-$510/mo
at 7.78%, 25% down
Typical price
$277,000
Zillow ZHVI, Aug 2026
Typical rent
$1,749/mo
Zillow ZORI, Aug 2026

The pro forma

Typical home, default assumptions

Income and expenses, per year
OperatorLineAmountSource
Gross rent$20,988
Vacancy$1,049
Management$1,595
Property tax$1,552
Insurance$2,222
Maintenance$2,772
Net operating income$11,797
Loan payments$17,925
Cash flow-$6,128
Purchase and loan
OperatorLineAmountSource
Typical price$277,205
Down payment (25%)$69,301
Loan$207,904
Rate7.78%
Monthly payment$1,494
Cash in$77,617
Cash-on-cash return-7.9%
DSCR0.66
Break-even rate3.92%
Down payment25%
A common minimum for investment-property and DSCR loans.
Interest rate7.78%
Freddie Mac 30-year 7.03% (week of 2026-09-24) + 0.75 point investor premium.
Loan term30 years
Fixed, fully amortising.
Closing costs3% of price
Added to cash invested.
Insurance$2,222 a year
NAIC 2023 average homeowners (HO-3) premium for North Carolina, $1,852, x 1.2 for a landlord policy.
Maintenance1% of price a year
The 1% rule of thumb; older homes run higher.
Vacancy5% of rent
About 18 days empty a year.
Management8% of collected rent
A typical full-service fee; zero if you self-manage.

Trends

Five years to August 2026

Price, 12 months
+4.5%
Rent, 12 months
n/a
rent series under a year old
Rent minus price growth
n/a
positive means yields are improving
Typical value (Zillow ZHVI) Rent (Zillow ZORI)Indexed to 100 at Aug 2021
10011012013014015020222023202420252026
Show the numbers
MonthTypical valueRent
Aug 2021$191,135n/a
Aug 2022$224,369n/a
Aug 2023$244,905n/a
Aug 2024$256,354n/a
Aug 2025$265,358n/a
Aug 2026$277,205$1,749

Rent references

Two sources, never blended

SourceStudio1 bed2 bed3 bed4 bed
HUD Small Area FMR, FY2026$910$920$1,150$1,600$1,930
Zillow observed rent, Aug 2026$1,749 typical, all home types

HUD's Fair Market Rent is the 40th percentile gross rent (rent plus utilities) for a standard unit, and it is what Section 8 vouchers pay against. Zillow's index tracks asking rents on listed homes. The two measure different things, so they are shown side by side and never averaged. HUD area: Jacksonville, NC MSA.

Property tax

Effective rate
0.56%
ZIP area, ACS
At the typical price
$1,552/yr

Median real estate taxes paid divided by median home value, Census ACS 2020 to 2024. Onslow County: 0.64%. Actual bills depend on the assessment, exemptions and any non-homestead rate.

Supply

Permits per 1,000 households
26.4
Onslow County, last 12 months
National percentile
95th
among US counties

1,986 new housing units permitted in 2025-09 to 2026-08, Census Building Permits Survey. A high figure means more new supply competing for tenants.

Nearby ZIP codes

ZIPDistanceTypical priceRentGross yieldCash flow /mo
28518Beulaville9.0 mi$229,000$1,040*5.5%-$831
28521Chinquapin9.3 mi$217,000$1,210*6.7%-$616
28540Jacksonville10.6 mi$260,000$1,4156.5%-$713
28546Jacksonville11.8 mi$269,000$1,4626.5%-$731
28572Pink Hill12.4 mi$168,000$1,040*7.4%-$411
28454Maple Hill14.9 mi$279,000$1,710*7.3%-$572
28585Trenton15.3 mi$125,000$930*8.9%-$218
28525Deep Run18.3 mi$152,000$930*7.4%-$404

* HUD Fair Market Rent, 2 bedroom (no Zillow rent index for that ZIP).

Every ZIP in Onslow CountyJacksonville, NC metroNorth Carolina

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Open the calculator for 28574

Questions

Is 28574 good for rental property?
On the typical home here, priced at $277,000 and renting for $1,749 a month (Zillow ZORI, Aug 2026), the gross yield is 7.6% and the estimated cap rate is 4.3%. At a 7.78% investor rate with 25% down, estimated cash flow is -$510 a month. The median gross yield across the 8,418 ZIP codes with full Zillow data is 5.6%. These are figures for a typical property, not a judgement on any particular one.
What is the typical rent in 28574?
Zillow's observed rent index for 28574 was $1,749 a month in August 2026, across all home types. HUD's FY2026 Small Area Fair Market Rent for a 2-bedroom here is $1,150, the 40th percentile of gross rents and the basis for Section 8 payment standards.
What is the property tax rate in 28574?
The effective property tax rate is about 0.56% of value (median taxes paid divided by median home value, Census ACS 2020 to 2024). On the typical $277,000 home that is about $1,552 a year. Your bill depends on the assessment and local exemptions.
What interest rate makes a rental in 28574 break even?
About 3.92%. Below that rate, the typical home here cash-flows with 25% down and the default costs; above it, it does not. Today's investor rate used here is 7.78%.
How fast are prices and rents changing in 28574?
Over the 12 months to August 2026, the typical home value changed +4.5%.

Sources and method

Data: Zillow Research (ZHVI, ZORI), HUD, US Census Bureau, Freddie Mac. Every formula is on the methodology page.

Estimates from public data for a typical property. Not investment, tax or legal advice. Your property, financing and costs will differ.