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RE Intelligence

Rental numbers for ZIP 28454 (Maple Hill, NC)

Negative cash flow at today's 7.78% investor rate with 25% down; the typical home breaks even at about 3.4%.

Rent here is HUD's Fair Market Rent for a 2-bedroom, because Zillow does not publish a rent index for this ZIP. It is the 40th percentile of gross rents, so market rent for a typical home is likely higher and the yield and cash flow below are conservative.
Gross yield
7.3%
rent x 12 / price
Est. cap rate
4.0%
NOI / price
Cash flow
-$572/mo
at 7.78%, 25% down
Typical price
$279,000
Zillow ZHVI, Aug 2026
HUD Fair Market Rent
$1,710/mo
HUD Fair Market Rent, 2 bedroom, FY2026

The pro forma

Typical home, default assumptions

Income and expenses, per year
OperatorLineAmountSource
Gross rent$20,520
Vacancy$1,026
Management$1,560
Property tax$1,721
Insurance$2,222
Maintenance$2,793
Net operating income$11,199
Loan payments$18,061
Cash flow-$6,862
Purchase and loan
OperatorLineAmountSource
Typical price$279,311
Down payment (25%)$69,828
Loan$209,483
Rate7.78%
Monthly payment$1,505
Cash in$78,207
Cash-on-cash return-8.8%
DSCR0.62
Break-even rate3.44%
Down payment25%
A common minimum for investment-property and DSCR loans.
Interest rate7.78%
Freddie Mac 30-year 7.03% (week of 2026-09-24) + 0.75 point investor premium.
Loan term30 years
Fixed, fully amortising.
Closing costs3% of price
Added to cash invested.
Insurance$2,222 a year
NAIC 2023 average homeowners (HO-3) premium for North Carolina, $1,852, x 1.2 for a landlord policy.
Maintenance1% of price a year
The 1% rule of thumb; older homes run higher.
Vacancy5% of rent
About 18 days empty a year.
Management8% of collected rent
A typical full-service fee; zero if you self-manage.

Trends

Five years to August 2026

Price, 12 months
+4.6%
Rent, 12 months
n/a
no Zillow rent series here
Rent minus price growth
n/a
positive means yields are improving
Typical value (Zillow ZHVI)Indexed to 100 at Aug 2021
10011012013014020222023202420252026
Show the numbers
MonthTypical value
Aug 2021$206,410
Aug 2022$234,762
Aug 2023$248,886
Aug 2024$262,987
Aug 2025$267,089
Aug 2026$279,311

Rent references

Two sources, never blended

SourceStudio1 bed2 bed3 bed4 bed
HUD Small Area FMR, FY2026$1,400$1,440$1,710$2,370$2,860
Zillow observed rent, Aug 2026not published for this ZIP

HUD's Fair Market Rent is the 40th percentile gross rent (rent plus utilities) for a standard unit, and it is what Section 8 vouchers pay against. Zillow's index tracks asking rents on listed homes. The two measure different things, so they are shown side by side and never averaged. HUD area: Jacksonville, NC MSA.

Property tax

Effective rate
0.62%
ZIP area, ACS
At the typical price
$1,721/yr

Median real estate taxes paid divided by median home value, Census ACS 2020 to 2024. Onslow County: 0.64%. Actual bills depend on the assessment, exemptions and any non-homestead rate.

Supply

Permits per 1,000 households
26.4
Onslow County, last 12 months
National percentile
95th
among US counties

1,986 new housing units permitted in 2025-09 to 2026-08, Census Building Permits Survey. A high figure means more new supply competing for tenants.

Nearby ZIP codes

ZIPDistanceTypical priceRentGross yieldCash flow /mo
28540Jacksonville10.2 mi$260,000$1,4156.5%-$713
28521Chinquapin11.2 mi$217,000$1,210*6.7%-$616
28445Holly Ridge11.9 mi$528,000$1,9024.3%-$2,104
28443Hampstead13.2 mi$493,000$1,9494.7%-$1,814
28466Wallace13.5 mi$218,000$980*5.4%-$824
28574Richlands14.9 mi$277,000$1,7497.6%-$510
28425Burgaw15.9 mi$289,000$1,010*4.2%-$1,249
28518Beulaville16.4 mi$229,000$1,040*5.5%-$831

* HUD Fair Market Rent, 2 bedroom (no Zillow rent index for that ZIP).

Every ZIP in Onslow CountyJacksonville, NC metroNorth Carolina

Run the numbers on a real listing

The calculator opens with this ZIP's figures. Swap in a listing's price and rent, your rate and your costs.

Open the calculator for 28454

Questions

Is 28454 good for rental property?
On the typical home here, priced at $279,000 and renting for $1,710 a month (HUD Fair Market Rent, 2 bedroom, FY2026), the gross yield is 7.3% and the estimated cap rate is 4.0%. At a 7.78% investor rate with 25% down, estimated cash flow is -$572 a month. The median gross yield across the 8,418 ZIP codes with full Zillow data is 5.6%. These are figures for a typical property, not a judgement on any particular one.
What is the typical rent in 28454?
Zillow does not publish a rent index for 28454. HUD's FY2026 Small Area Fair Market Rent for a 2-bedroom here is $1,710, the 40th percentile of gross rents and the basis for Section 8 payment standards.
What is the property tax rate in 28454?
The effective property tax rate is about 0.62% of value (median taxes paid divided by median home value, Census ACS 2020 to 2024). On the typical $279,000 home that is about $1,721 a year. Your bill depends on the assessment and local exemptions.
What interest rate makes a rental in 28454 break even?
About 3.44%. Below that rate, the typical home here cash-flows with 25% down and the default costs; above it, it does not. Today's investor rate used here is 7.78%.
How fast are prices and rents changing in 28454?
Over the 12 months to August 2026, the typical home value changed +4.6%.

Sources and method

Data: Zillow Research (ZHVI, ZORI), HUD, US Census Bureau, Freddie Mac. Every formula is on the methodology page.

Estimates from public data for a typical property. Not investment, tax or legal advice. Your property, financing and costs will differ.