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RE Intelligence

Rental numbers for ZIP 97304 (Salem, OR)

Negative cash flow at any interest rate with 25% down: the rent does not cover operating costs and principal.

Gross yield
4.4%
rent x 12 / price
Est. cap rate
1.7%
NOI / price
Cash flow
-$1,985/mo
at 7.78%, 25% down
Typical price
$500,000
Zillow ZHVI, Aug 2026
Typical rent
$1,844/mo
Zillow ZORI, Aug 2026

The pro forma

Typical home, default assumptions

Income and expenses, per year
OperatorLineAmountSource
Gross rent$22,128
Vacancy$1,106
Management$1,682
Property tax$4,638
Insurance$1,204
Maintenance$4,997
Net operating income$8,501
Loan payments$32,315
Cash flow-$23,815
Purchase and loan
OperatorLineAmountSource
Typical price$499,744
Down payment (25%)$124,936
Loan$374,808
Rate7.78%
Monthly payment$2,693
Cash in$139,928
Cash-on-cash return-17.0%
DSCR0.26
Break-even ratenone
Down payment25%
A common minimum for investment-property and DSCR loans.
Interest rate7.78%
Freddie Mac 30-year 7.03% (week of 2026-09-24) + 0.75 point investor premium.
Loan term30 years
Fixed, fully amortising.
Closing costs3% of price
Added to cash invested.
Insurance$1,204 a year
NAIC 2023 average homeowners (HO-3) premium for Oregon, $1,003, x 1.2 for a landlord policy.
Maintenance1% of price a year
The 1% rule of thumb; older homes run higher.
Vacancy5% of rent
About 18 days empty a year.
Management8% of collected rent
A typical full-service fee; zero if you self-manage.

Trends

Five years to August 2026

Price, 12 months
+0.9%
Rent, 12 months
+0.3%
Rent minus price growth
-0.6 pts
positive means yields are improving
Typical value (Zillow ZHVI) Rent (Zillow ZORI)Indexed to 100 at Aug 2021
9510010511011512020222023202420252026
Show the numbers
MonthTypical valueRent
Aug 2021$435,409n/a
Aug 2022$493,261$1,861
Aug 2023$490,712$1,846
Aug 2024$497,245$1,869
Aug 2025$495,209$1,838
Aug 2026$499,744$1,844

Rent references

Two sources, never blended

SourceStudio1 bed2 bed3 bed4 bed
HUD Small Area FMR, FY2026$1,470$1,580$1,800$2,470$2,900
Zillow observed rent, Aug 2026$1,844 typical, all home types

HUD's Fair Market Rent is the 40th percentile gross rent (rent plus utilities) for a standard unit, and it is what Section 8 vouchers pay against. Zillow's index tracks asking rents on listed homes. The two measure different things, so they are shown side by side and never averaged. HUD area: Portland-Vancouver-Hillsboro, OR-WA MSA.

Property tax

Effective rate
0.93%
ZIP area, ACS
At the typical price
$4,638/yr

Median real estate taxes paid divided by median home value, Census ACS 2020 to 2024. Polk County: 0.80%. Actual bills depend on the assessment, exemptions and any non-homestead rate.

Supply

Permits per 1,000 households
3.5
Polk County, last 12 months
National percentile
39th
among US counties

117 new housing units permitted in 2025-09 to 2026-08, Census Building Permits Survey. A high figure means more new supply competing for tenants.

Nearby ZIP codes

ZIPDistanceTypical priceRentGross yieldCash flow /mo
97371Rickreall4.0 mi$762,000$1,630*2.6%-$3,704
97303Keizer4.6 mi$448,000$1,5844.2%-$1,816
97301Salem6.4 mi$370,000$1,4924.8%-$1,351
97302Salem7.5 mi$461,000$1,4273.7%-$2,104
97101Amity8.1 mi$573,000$1,800*3.8%-$2,328
97305Salem8.9 mi$421,000$1,5514.4%-$1,661
97026Gervais10.9 mi$433,000$1,810*5.0%-$1,473
97306Salem11.4 mi$492,000$1,7594.3%-$2,036

* HUD Fair Market Rent, 2 bedroom (no Zillow rent index for that ZIP).

Every ZIP in Polk CountySalem, OR metroOregon

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Open the calculator for 97304

Questions

Is 97304 good for rental property?
On the typical home here, priced at $500,000 and renting for $1,844 a month (Zillow ZORI, Aug 2026), the gross yield is 4.4% and the estimated cap rate is 1.7%. At a 7.78% investor rate with 25% down, estimated cash flow is -$1,985 a month. The median gross yield across the 8,418 ZIP codes with full Zillow data is 5.6%. These are figures for a typical property, not a judgement on any particular one.
What is the typical rent in 97304?
Zillow's observed rent index for 97304 was $1,844 a month in August 2026, across all home types. HUD's FY2026 Small Area Fair Market Rent for a 2-bedroom here is $1,800, the 40th percentile of gross rents and the basis for Section 8 payment standards.
What is the property tax rate in 97304?
The effective property tax rate is about 0.93% of value (median taxes paid divided by median home value, Census ACS 2020 to 2024). On the typical $500,000 home that is about $4,638 a year. Your bill depends on the assessment and local exemptions.
What interest rate makes a rental in 97304 break even?
With the default assumptions, no interest rate brings cash flow to zero: rent does not cover operating costs plus principal on a 30-year loan with 25% down.
How fast are prices and rents changing in 97304?
Over the 12 months to August 2026, the typical home value changed +0.9% and the typical rent changed +0.3%. Prices rising faster than rents pushes yields down.

Sources and method

Data: Zillow Research (ZHVI, ZORI), HUD, US Census Bureau, Freddie Mac. Every formula is on the methodology page.

Estimates from public data for a typical property. Not investment, tax or legal advice. Your property, financing and costs will differ.