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RE Intelligence

Rental numbers for ZIP 72342 (Helena - West Helena, AR)

Cash-flow positive at today's 7.78% investor rate with 25% down: about $337 a month on the typical home.

Data-quality note. This ZIP was flagged by our checks this month (gross yield above 25%). Small samples can move sharply from month to month. The figures are shown as published; treat them with care.
Gross yield
25.1%
rent x 12 / price
Est. cap rate
15.2%
NOI / price
Cash flow
+$337/mo
at 7.78%, 25% down
Typical price
$46,000
Zillow ZHVI, Aug 2026
HUD Fair Market Rent
$970/mo
HUD Fair Market Rent, 2 bedroom, FY2026

The pro forma

Typical home, default assumptions

Income and expenses, per year
OperatorLineAmountSource
Gross rent$11,640
Vacancy$582
Management$885
Property tax$410
Insurance$2,244
Maintenance$465
Net operating income$7,054
Loan payments$3,005
Cash flow$4,049
Purchase and loan
OperatorLineAmountSource
Typical price$46,474
Down payment (25%)$11,619
Loan$34,856
Rate7.78%
Monthly payment$250
Cash in$13,013
Cash-on-cash return31.1%
DSCR2.35
Break-even rate20.19%
Down payment25%
A common minimum for investment-property and DSCR loans.
Interest rate7.78%
Freddie Mac 30-year 7.03% (week of 2026-09-24) + 0.75 point investor premium.
Loan term30 years
Fixed, fully amortising.
Closing costs3% of price
Added to cash invested.
Insurance$2,244 a year
NAIC 2023 average homeowners (HO-3) premium for Arkansas, $1,870, x 1.2 for a landlord policy.
Maintenance1% of price a year
The 1% rule of thumb; older homes run higher.
Vacancy5% of rent
About 18 days empty a year.
Management8% of collected rent
A typical full-service fee; zero if you self-manage.

Trends

Five years to August 2026

Price, 12 months
-0.3%
Rent, 12 months
n/a
no Zillow rent series here
Rent minus price growth
n/a
positive means yields are improving
Typical value (Zillow ZHVI)Indexed to 100 at Aug 2021
6070809010011020222023202420252026
Show the numbers
MonthTypical value
Aug 2021$68,393
Aug 2022$67,608
Aug 2023$57,047
Aug 2024$55,307
Aug 2025$46,590
Aug 2026$46,474

Rent references

Two sources, never blended

SourceStudio1 bed2 bed3 bed4 bed
HUD Small Area FMR, FY2026$690$740$970$1,350$1,550
Zillow observed rent, Aug 2026not published for this ZIP

HUD's Fair Market Rent is the 40th percentile gross rent (rent plus utilities) for a standard unit, and it is what Section 8 vouchers pay against. Zillow's index tracks asking rents on listed homes. The two measure different things, so they are shown side by side and never averaged. HUD area: Phillips County, AR.

Property tax

Effective rate
0.88%
ZIP area, ACS
At the typical price
$410/yr

Median real estate taxes paid divided by median home value, Census ACS 2020 to 2024. Phillips County: 0.81%. Actual bills depend on the assessment, exemptions and any non-homestead rate.

Supply

Permits per 1,000 households
0.0
Phillips County, last 12 months
National percentile
0th
among US counties

0 new housing units permitted in 2025-09 to 2026-08, Census Building Permits Survey. A high figure means more new supply competing for tenants.

Nearby ZIP codes

ZIPDistanceTypical priceRentGross yieldCash flow /mo
72390Helena - West Helena7.6 mi$39,000$880*26.9%+$307
72355Lexa10.9 mi$100,000$950*11.5%-$25
72374Poplar Grove13.0 mi$83,000$910*13.2%+$53
38626Dundee14.1 mi$172,000$1,120*7.8%-$369
72333Elaine16.5 mi$72,000$880*14.7%+$87
72366Marvell17.4 mi$58,000$880*18.4%+$191
38645Lyon17.5 mi$66,000$840*15.2%+$48
38614Clarksdale19.8 mi$47,000$890*22.5%+$227

* HUD Fair Market Rent, 2 bedroom (no Zillow rent index for that ZIP).

Every ZIP in Phillips CountyHelena, AR metroArkansas

Run the numbers on a real listing

The calculator opens with this ZIP's figures. Swap in a listing's price and rent, your rate and your costs.

Open the calculator for 72342

Questions

Is 72342 good for rental property?
On the typical home here, priced at $46,000 and renting for $970 a month (HUD Fair Market Rent, 2 bedroom, FY2026), the gross yield is 25.1% and the estimated cap rate is 15.2%. At a 7.78% investor rate with 25% down, estimated cash flow is +$337 a month. The median gross yield across the 8,418 ZIP codes with full Zillow data is 5.6%. These are figures for a typical property, not a judgement on any particular one.
What is the typical rent in 72342?
Zillow does not publish a rent index for 72342. HUD's FY2026 Small Area Fair Market Rent for a 2-bedroom here is $970, the 40th percentile of gross rents and the basis for Section 8 payment standards.
What is the property tax rate in 72342?
The effective property tax rate is about 0.88% of value (median taxes paid divided by median home value, Census ACS 2020 to 2024). On the typical $46,000 home that is about $410 a year. Your bill depends on the assessment and local exemptions.
What interest rate makes a rental in 72342 break even?
About 20.19%. Below that rate, the typical home here cash-flows with 25% down and the default costs; above it, it does not. Today's investor rate used here is 7.78%.
How fast are prices and rents changing in 72342?
Over the 12 months to August 2026, the typical home value changed -0.3%.

Sources and method

Data: Zillow Research (ZHVI, ZORI), HUD, US Census Bureau, Freddie Mac. Every formula is on the methodology page.

Estimates from public data for a typical property. Not investment, tax or legal advice. Your property, financing and costs will differ.