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RE Intelligence

Rental numbers for ZIP 42104 (Bowling Green, KY)

Negative cash flow at any interest rate with 25% down: the rent does not cover operating costs and principal.

Gross yield
4.9%
rent x 12 / price
Est. cap rate
2.1%
NOI / price
Cash flow
-$1,180/mo
at 7.78%, 25% down
Typical price
$321,000
Zillow ZHVI, Aug 2026
Typical rent
$1,310/mo
Zillow ZORI, Aug 2026

The pro forma

Typical home, default assumptions

Income and expenses, per year
OperatorLineAmountSource
Gross rent$15,720
Vacancy$786
Management$1,195
Property tax$2,112
Insurance$1,830
Maintenance$3,209
Net operating income$6,589
Loan payments$20,752
Cash flow-$14,163
Purchase and loan
OperatorLineAmountSource
Typical price$320,914
Down payment (25%)$80,229
Loan$240,686
Rate7.78%
Monthly payment$1,729
Cash in$89,856
Cash-on-cash return-15.8%
DSCR0.32
Break-even ratenone
Down payment25%
A common minimum for investment-property and DSCR loans.
Interest rate7.78%
Freddie Mac 30-year 7.03% (week of 2026-09-24) + 0.75 point investor premium.
Loan term30 years
Fixed, fully amortising.
Closing costs3% of price
Added to cash invested.
Insurance$1,830 a year
NAIC 2023 average homeowners (HO-3) premium for Kentucky, $1,525, x 1.2 for a landlord policy.
Maintenance1% of price a year
The 1% rule of thumb; older homes run higher.
Vacancy5% of rent
About 18 days empty a year.
Management8% of collected rent
A typical full-service fee; zero if you self-manage.

Trends

Five years to August 2026

Price, 12 months
-0.0%
Rent, 12 months
+2.6%
Rent minus price growth
+2.6 pts
positive means yields are improving
Typical value (Zillow ZHVI) Rent (Zillow ZORI)Indexed to 100 at Aug 2021
10010511011512012520222023202420252026
Show the numbers
MonthTypical valueRent
Aug 2021$260,848n/a
Aug 2022$300,475n/a
Aug 2023$310,500$1,205
Aug 2024$313,786$1,253
Aug 2025$321,045$1,277
Aug 2026$320,914$1,310

Rent references

Two sources, never blended

SourceStudio1 bed2 bed3 bed4 bed
HUD Small Area FMR, FY2026$920$1,010$1,190$1,430$1,860
Zillow observed rent, Aug 2026$1,310 typical, all home types

HUD's Fair Market Rent is the 40th percentile gross rent (rent plus utilities) for a standard unit, and it is what Section 8 vouchers pay against. Zillow's index tracks asking rents on listed homes. The two measure different things, so they are shown side by side and never averaged. HUD area: Bowling Green, KY HUD Metro FMR Area.

Property tax

Effective rate
0.66%
ZIP area, ACS
At the typical price
$2,112/yr

Median real estate taxes paid divided by median home value, Census ACS 2020 to 2024. Warren County: 0.65%. Actual bills depend on the assessment, exemptions and any non-homestead rate.

Supply

Permits per 1,000 households
20.2
Warren County, last 12 months
National percentile
91th
among US counties

1,126 new housing units permitted in 2025-09 to 2026-08, Census Building Permits Survey. A high figure means more new supply competing for tenants.

Nearby ZIP codes

ZIPDistanceTypical priceRentGross yieldCash flow /mo
42122Alvaton5.6 mi$402,000$1,540*4.6%-$1,551
42170Woodburn6.7 mi$290,000$1,270*5.3%-$970
42103Bowling Green9.3 mi$360,000$1,3514.5%-$1,430
42274Rockfield9.6 mi$288,000$1,060*4.4%-$1,144
42134Franklin12.2 mi$249,000$1,4487.0%-$562
42101Bowling Green12.5 mi$236,000$1,1415.8%-$743
42159Oakland13.9 mi$286,000$1,330*5.6%-$904
42206Auburn16.1 mi$235,000$1,060*5.4%-$823

* HUD Fair Market Rent, 2 bedroom (no Zillow rent index for that ZIP).

Every ZIP in Warren CountyBowling Green, KY metroKentucky

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Open the calculator for 42104

Questions

Is 42104 good for rental property?
On the typical home here, priced at $321,000 and renting for $1,310 a month (Zillow ZORI, Aug 2026), the gross yield is 4.9% and the estimated cap rate is 2.1%. At a 7.78% investor rate with 25% down, estimated cash flow is -$1,180 a month. The median gross yield across the 8,418 ZIP codes with full Zillow data is 5.6%. These are figures for a typical property, not a judgement on any particular one.
What is the typical rent in 42104?
Zillow's observed rent index for 42104 was $1,310 a month in August 2026, across all home types. HUD's FY2026 Small Area Fair Market Rent for a 2-bedroom here is $1,190, the 40th percentile of gross rents and the basis for Section 8 payment standards.
What is the property tax rate in 42104?
The effective property tax rate is about 0.66% of value (median taxes paid divided by median home value, Census ACS 2020 to 2024). On the typical $321,000 home that is about $2,112 a year. Your bill depends on the assessment and local exemptions.
What interest rate makes a rental in 42104 break even?
With the default assumptions, no interest rate brings cash flow to zero: rent does not cover operating costs plus principal on a 30-year loan with 25% down.
How fast are prices and rents changing in 42104?
Over the 12 months to August 2026, the typical home value changed -0.0% and the typical rent changed +2.6%. Rents rising faster than prices pushes yields up.

Sources and method

Data: Zillow Research (ZHVI, ZORI), HUD, US Census Bureau, Freddie Mac. Every formula is on the methodology page.

Estimates from public data for a typical property. Not investment, tax or legal advice. Your property, financing and costs will differ.