Rental numbers for ZIP 30144 (Kennesaw, GA)
Negative cash flow at any interest rate with 25% down: the rent does not cover operating costs and principal.
- Gross yield
- 5.4%
- rent x 12 / price
- Est. cap rate
- 2.4%
- NOI / price
- Cash flow
- -$1,294/mo
- at 7.78%, 25% down
- Typical price
- $381,000
- Zillow ZHVI, Aug 2026
- Typical rent
- $1,715/mo
- Zillow ZORI, Aug 2026
The pro forma
Typical home, default assumptions
| Operator | Line | Amount | Source |
|---|---|---|---|
| Gross rent | $20,580 | ||
| Vacancy | $1,029 | ||
| Management | $1,564 | ||
| Property tax | $2,842 | ||
| Insurance | $2,194 | ||
| Maintenance | $3,815 | ||
| Net operating income | $9,136 | ||
| Loan payments | $24,668 | ||
| Cash flow | -$15,532 |
| Operator | Line | Amount | Source |
|---|---|---|---|
| Typical price | $381,480 | ||
| Down payment (25%) | $95,370 | ||
| Loan | $286,110 | ||
| Rate | 7.78% | ||
| Monthly payment | $2,056 | ||
| Cash in | $106,814 | ||
| Cash-on-cash return | -14.5% | ||
| DSCR | 0.37 | ||
| Break-even rate | none |
Assumptions
Change them in the calculator- Down payment25%
- A common minimum for investment-property and DSCR loans.
- Interest rate7.78%
- Freddie Mac 30-year 7.03% (week of 2026-09-24) + 0.75 point investor premium.
- Loan term30 years
- Fixed, fully amortising.
- Closing costs3% of price
- Added to cash invested.
- Insurance$2,194 a year
- NAIC 2023 average homeowners (HO-3) premium for Georgia, $1,828, x 1.2 for a landlord policy.
- Maintenance1% of price a year
- The 1% rule of thumb; older homes run higher.
- Vacancy5% of rent
- About 18 days empty a year.
- Management8% of collected rent
- A typical full-service fee; zero if you self-manage.
Trends
Five years to August 2026
- Price, 12 months
- -2.8%
- Rent, 12 months
- +0.8%
- Rent minus price growth
- +3.6 pts
- positive means yields are improving
Show the numbers
| Month | Typical value | Rent |
|---|---|---|
| Aug 2021 | $322,790 | $1,567 |
| Aug 2022 | $394,051 | $1,696 |
| Aug 2023 | $395,478 | $1,697 |
| Aug 2024 | $407,732 | $1,700 |
| Aug 2025 | $392,501 | $1,701 |
| Aug 2026 | $381,480 | $1,715 |
Rent references
Two sources, never blended
| Source | Studio | 1 bed | 2 bed | 3 bed | 4 bed |
|---|---|---|---|---|---|
| HUD Small Area FMR, FY2026 | $1,930 | $2,030 | $2,220 | $2,660 | $3,180 |
| Zillow observed rent, Aug 2026 | $1,715 typical, all home types | ||||
HUD's Fair Market Rent is the 40th percentile gross rent (rent plus utilities) for a standard unit, and it is what Section 8 vouchers pay against. Zillow's index tracks asking rents on listed homes. The two measure different things, so they are shown side by side and never averaged. HUD area: Atlanta-Sandy Springs-Roswell, GA HUD Metro FMR Area.
Property tax
- Effective rate
- 0.74%
- ZIP area, ACS
- At the typical price
- $2,842/yr
Median real estate taxes paid divided by median home value, Census ACS 2020 to 2024. Cobb County: 0.67%. Actual bills depend on the assessment, exemptions and any non-homestead rate.
Supply
- Permits per 1,000 households
- 7.1
- Cobb County, last 12 months
- National percentile
- 60th
- among US counties
2,106 new housing units permitted in 2025-09 to 2026-08, Census Building Permits Survey. A high figure means more new supply competing for tenants.
Nearby ZIP codes
| ZIP | Distance | Typical price | Rent | Gross yield | Cash flow /mo |
|---|---|---|---|---|---|
| 30152Kennesaw | 4.5 mi | $473,000 | $2,034 | 5.2% | -$1,614 |
| 30066Marietta | 4.9 mi | $442,000 | $1,852 | 5.0% | -$1,557 |
| 30102Acworth | 5.5 mi | $379,000 | $2,081 | 6.6% | -$948 |
| 30189Woodstock | 6.2 mi | $450,000 | $2,034 | 5.4% | -$1,454 |
| 30101Acworth | 6.7 mi | $432,000 | $2,131 | 5.9% | -$1,266 |
| 30064Marietta | 6.7 mi | $495,000 | $1,847 | 4.5% | -$1,907 |
| 30062Marietta | 7.0 mi | $553,000 | $1,876 | 4.1% | -$2,293 |
| 30060Marietta | 8.5 mi | $344,000 | $1,542 | 5.4% | -$1,135 |
Run the numbers on a real listing
The calculator opens with this ZIP's figures. Swap in a listing's price and rent, your rate and your costs.
Open the calculator for 30144Questions
- Is 30144 good for rental property?
- On the typical home here, priced at $381,000 and renting for $1,715 a month (Zillow ZORI, Aug 2026), the gross yield is 5.4% and the estimated cap rate is 2.4%. At a 7.78% investor rate with 25% down, estimated cash flow is -$1,294 a month. The median gross yield across the 8,418 ZIP codes with full Zillow data is 5.6%. These are figures for a typical property, not a judgement on any particular one.
- What is the typical rent in 30144?
- Zillow's observed rent index for 30144 was $1,715 a month in August 2026, across all home types. HUD's FY2026 Small Area Fair Market Rent for a 2-bedroom here is $2,220, the 40th percentile of gross rents and the basis for Section 8 payment standards.
- What is the property tax rate in 30144?
- The effective property tax rate is about 0.74% of value (median taxes paid divided by median home value, Census ACS 2020 to 2024). On the typical $381,000 home that is about $2,842 a year. Your bill depends on the assessment and local exemptions.
- What interest rate makes a rental in 30144 break even?
- With the default assumptions, no interest rate brings cash flow to zero: rent does not cover operating costs plus principal on a 30-year loan with 25% down.
- How fast are prices and rents changing in 30144?
- Over the 12 months to August 2026, the typical home value changed -2.8% and the typical rent changed +0.8%. Rents rising faster than prices pushes yields up.
Sources and method
- Zillow Home Value Index (ZHVI), mid tier, smoothed and seasonally adjusted
Zillow Research. Read: 2026-08.
Typical home value by ZIP, county, metro and state, and the price trend.
- Zillow Observed Rent Index (ZORI), all homes plus multifamily, smoothed
Zillow Research. Read: 2026-08.
Typical market rent by ZIP, county and metro, and the rent trend (tier A pages).
- HUD Small Area Fair Market Rents, FY2026
US Department of Housing and Urban Development. Read: FY2026.
Rent by bedroom count for every ZIP. The rent used on tier B pages, and a reference on all pages. It is the 40th percentile gross rent, so it runs below market.
- American Community Survey 5-year estimates, 2020 to 2024 (B25103 median real estate taxes paid, B25077 median home value, B11001 households)
US Census Bureau. Read: 2020 to 2024.
Effective property tax rate (median taxes paid divided by median value) by ZIP code tabulation area, county and state; households for the permits ratio.
- Freddie Mac Primary Mortgage Market Survey, 30-year fixed (FRED series MORTGAGE30US)
Freddie Mac via the Federal Reserve Bank of St. Louis. Read: 2026-09-24.
The weekly 30-year rate. The site adds a disclosed investor premium to it for the loan payment.
- Building Permits Survey, county monthly files
US Census Bureau. Read: 2025-09 to 2026-08.
New housing units permitted in the last 12 months per 1,000 households, a supply-pressure signal.
- NAIC Homeowners Insurance Report, data for 2023
National Association of Insurance Commissioners. Read: 2023.
Average HO-3 homeowners premium by state, multiplied by 1.2 as a landlord-policy assumption.
Data: Zillow Research (ZHVI, ZORI), HUD, US Census Bureau, Freddie Mac. Every formula is on the methodology page.
Estimates from public data for a typical property. Not investment, tax or legal advice. Your property, financing and costs will differ.