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RE Intelligence

Rental numbers for ZIP 29915 (Bluffton, SC)

Negative cash flow at any interest rate with 25% down: the rent does not cover operating costs and principal.

Rent here is HUD's Fair Market Rent for a 2-bedroom, because Zillow does not publish a rent index for this ZIP. It is the 40th percentile of gross rents, so market rent for a typical home is likely higher and the yield and cash flow below are conservative.
Gross yield
3.5%
rent x 12 / price
Est. cap rate
1.3%
NOI / price
Cash flow
-$2,884/mo
at 7.78%, 25% down
Typical price
$669,000
Zillow ZHVI, Aug 2026
HUD Fair Market Rent
$1,970/mo
HUD Fair Market Rent, 2 bedroom, FY2026

The pro forma

Typical home, default assumptions

Income and expenses, per year
OperatorLineAmountSource
Gross rent$23,640
Vacancy$1,182
Management$1,797
Property tax$3,193
Insurance$2,104
Maintenance$6,694
Net operating income$8,671
Loan payments$43,283
Cash flow-$34,613
Purchase and loan
OperatorLineAmountSource
Typical price$669,361
Down payment (25%)$167,340
Loan$502,021
Rate7.78%
Monthly payment$3,607
Cash in$187,421
Cash-on-cash return-18.5%
DSCR0.20
Break-even ratenone
Down payment25%
A common minimum for investment-property and DSCR loans.
Interest rate7.78%
Freddie Mac 30-year 7.03% (week of 2026-09-24) + 0.75 point investor premium.
Loan term30 years
Fixed, fully amortising.
Closing costs3% of price
Added to cash invested.
Insurance$2,104 a year
NAIC 2023 average homeowners (HO-3) premium for South Carolina, $1,753, x 1.2 for a landlord policy.
Maintenance1% of price a year
The 1% rule of thumb; older homes run higher.
Vacancy5% of rent
About 18 days empty a year.
Management8% of collected rent
A typical full-service fee; zero if you self-manage.

Trends

Five years to August 2026

Price, 12 months
+0.5%
Rent, 12 months
n/a
no Zillow rent series here
Rent minus price growth
n/a
positive means yields are improving
Typical value (Zillow ZHVI)Indexed to 100 at Aug 2021
10011012013014015020222023202420252026
Show the numbers
MonthTypical value
Aug 2021$457,090
Aug 2022$580,639
Aug 2023$615,945
Aug 2024$648,128
Aug 2025$665,812
Aug 2026$669,361

Rent references

Two sources, never blended

SourceStudio1 bed2 bed3 bed4 bed
HUD Small Area FMR, FY2026$1,720$1,790$1,970$2,360$2,930
Zillow observed rent, Aug 2026not published for this ZIP

HUD's Fair Market Rent is the 40th percentile gross rent (rent plus utilities) for a standard unit, and it is what Section 8 vouchers pay against. Zillow's index tracks asking rents on listed homes. The two measure different things, so they are shown side by side and never averaged. HUD area: Beaufort County, SC HUD Metro FMR Area.

Property tax

Effective rate
0.48%
county, ACS
At the typical price
$3,193/yr

Median real estate taxes paid divided by median home value, Census ACS 2020 to 2024. Beaufort County: 0.48%. Actual bills depend on the assessment, exemptions and any non-homestead rate.

Supply

Permits per 1,000 households
11.7
Beaufort County, last 12 months
National percentile
76th
among US counties

963 new housing units permitted in 2025-09 to 2026-08, Census Building Permits Survey. A high figure means more new supply competing for tenants.

Nearby ZIP codes

ZIPDistanceTypical priceRentGross yieldCash flow /mo
29910Bluffton7.1 mi$524,000$2,0514.7%-$1,868
29928Hilton Head Island7.5 mi$772,000$2,8634.5%-$2,770
31328Tybee Island8.2 mi$620,000$1,580*3.1%-$3,067
31410Savannah10.5 mi$444,000$1,8455.0%-$1,623
29926Hilton Head Island10.9 mi$749,000$2,7934.5%-$2,661
31404Savannah12.4 mi$251,000$1,7948.6%-$324
31401Savannah14.2 mi$556,000$2,0804.5%-$2,219
29927Hardeeville14.6 mi$408,000$1,8435.4%-$1,325

* HUD Fair Market Rent, 2 bedroom (no Zillow rent index for that ZIP).

Every ZIP in Beaufort CountyHilton Head Island, SC metroSouth Carolina

Run the numbers on a real listing

The calculator opens with this ZIP's figures. Swap in a listing's price and rent, your rate and your costs.

Open the calculator for 29915

Questions

Is 29915 good for rental property?
On the typical home here, priced at $669,000 and renting for $1,970 a month (HUD Fair Market Rent, 2 bedroom, FY2026), the gross yield is 3.5% and the estimated cap rate is 1.3%. At a 7.78% investor rate with 25% down, estimated cash flow is -$2,884 a month. The median gross yield across the 8,418 ZIP codes with full Zillow data is 5.6%. These are figures for a typical property, not a judgement on any particular one.
What is the typical rent in 29915?
Zillow does not publish a rent index for 29915. HUD's FY2026 Small Area Fair Market Rent for a 2-bedroom here is $1,970, the 40th percentile of gross rents and the basis for Section 8 payment standards.
What is the property tax rate in 29915?
The effective property tax rate is about 0.48% of value (median taxes paid divided by median home value, Census ACS 2020 to 2024, county figure because the ZIP-level one is not published). On the typical $669,000 home that is about $3,193 a year. Your bill depends on the assessment and local exemptions.
What interest rate makes a rental in 29915 break even?
With the default assumptions, no interest rate brings cash flow to zero: rent does not cover operating costs plus principal on a 30-year loan with 25% down.
How fast are prices and rents changing in 29915?
Over the 12 months to August 2026, the typical home value changed +0.5%.

Sources and method

Data: Zillow Research (ZHVI, ZORI), HUD, US Census Bureau, Freddie Mac. Every formula is on the methodology page.

Estimates from public data for a typical property. Not investment, tax or legal advice. Your property, financing and costs will differ.