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RE Intelligence

Rental numbers for ZIP 29635 (Cleveland, SC)

Negative cash flow at today's 7.78% investor rate with 25% down; the typical home breaks even at about 1.5%.

Rent here is HUD's Fair Market Rent for a 2-bedroom, because Zillow does not publish a rent index for this ZIP. It is the 40th percentile of gross rents, so market rent for a typical home is likely higher and the yield and cash flow below are conservative.
Gross yield
6.2%
rent x 12 / price
Est. cap rate
3.1%
NOI / price
Cash flow
-$647/mo
at 7.78%, 25% down
Typical price
$230,000
Zillow ZHVI, Aug 2026
HUD Fair Market Rent
$1,180/mo
HUD Fair Market Rent, 2 bedroom, FY2026

The pro forma

Typical home, default assumptions

Income and expenses, per year
OperatorLineAmountSource
Gross rent$14,160
Vacancy$708
Management$1,076
Property tax$869
Insurance$2,104
Maintenance$2,300
Net operating income$7,103
Loan payments$14,871
Cash flow-$7,768
Purchase and loan
OperatorLineAmountSource
Typical price$229,975
Down payment (25%)$57,494
Loan$172,481
Rate7.78%
Monthly payment$1,239
Cash in$64,393
Cash-on-cash return-12.1%
DSCR0.48
Break-even rate1.46%
Down payment25%
A common minimum for investment-property and DSCR loans.
Interest rate7.78%
Freddie Mac 30-year 7.03% (week of 2026-09-24) + 0.75 point investor premium.
Loan term30 years
Fixed, fully amortising.
Closing costs3% of price
Added to cash invested.
Insurance$2,104 a year
NAIC 2023 average homeowners (HO-3) premium for South Carolina, $1,753, x 1.2 for a landlord policy.
Maintenance1% of price a year
The 1% rule of thumb; older homes run higher.
Vacancy5% of rent
About 18 days empty a year.
Management8% of collected rent
A typical full-service fee; zero if you self-manage.

Trends

Five years to August 2026

Price, 12 months
-3.9%
Rent, 12 months
n/a
no Zillow rent series here
Rent minus price growth
n/a
positive means yields are improving
Typical value (Zillow ZHVI)Indexed to 100 at Aug 2021
85909510010511020222023202420252026
Show the numbers
MonthTypical value
Aug 2021$260,503
Aug 2022$284,539
Aug 2023$268,182
Aug 2024$267,664
Aug 2025$239,313
Aug 2026$229,975

Rent references

Two sources, never blended

SourceStudio1 bed2 bed3 bed4 bed
HUD Small Area FMR, FY2026$1,030$1,070$1,180$1,440$1,720
Zillow observed rent, Aug 2026not published for this ZIP

HUD's Fair Market Rent is the 40th percentile gross rent (rent plus utilities) for a standard unit, and it is what Section 8 vouchers pay against. Zillow's index tracks asking rents on listed homes. The two measure different things, so they are shown side by side and never averaged. HUD area: Greenville-Mauldin-Easley, SC HUD Metro FMR Area.

Property tax

Effective rate
0.38%
ZIP area, ACS
At the typical price
$869/yr

Median real estate taxes paid divided by median home value, Census ACS 2020 to 2024. Greenville County: 0.51%. Actual bills depend on the assessment, exemptions and any non-homestead rate.

Supply

Permits per 1,000 households
22.8
Greenville County, last 12 months
National percentile
93th
among US counties

5,036 new housing units permitted in 2025-09 to 2026-08, Census Building Permits Survey. A high figure means more new supply competing for tenants.

Nearby ZIP codes

ZIPDistanceTypical priceRentGross yieldCash flow /mo
29661Marietta4.6 mi$225,000$1,180*6.3%-$624
28718Cedar Mountain5.7 mi$406,000$1,280*3.8%-$1,726
29683Marietta8.7 mi$174,000$1,180*8.1%-$300
28712Brevard10.2 mi$462,000$1,9985.2%-$1,484
29671Pickens10.4 mi$283,000$1,180*5.0%-$985
28790Zirconia11.5 mi$399,000$1,720*5.2%-$1,272
28766Penrose12.0 mi$408,000$1,370*4.0%-$1,706
28772Brevard12.2 mi$327,000$1,150*4.2%-$1,365

* HUD Fair Market Rent, 2 bedroom (no Zillow rent index for that ZIP).

Every ZIP in Greenville CountyGreenville, SC metroSouth Carolina

Run the numbers on a real listing

The calculator opens with this ZIP's figures. Swap in a listing's price and rent, your rate and your costs.

Open the calculator for 29635

Questions

Is 29635 good for rental property?
On the typical home here, priced at $230,000 and renting for $1,180 a month (HUD Fair Market Rent, 2 bedroom, FY2026), the gross yield is 6.2% and the estimated cap rate is 3.1%. At a 7.78% investor rate with 25% down, estimated cash flow is -$647 a month. The median gross yield across the 8,418 ZIP codes with full Zillow data is 5.6%. These are figures for a typical property, not a judgement on any particular one.
What is the typical rent in 29635?
Zillow does not publish a rent index for 29635. HUD's FY2026 Small Area Fair Market Rent for a 2-bedroom here is $1,180, the 40th percentile of gross rents and the basis for Section 8 payment standards.
What is the property tax rate in 29635?
The effective property tax rate is about 0.38% of value (median taxes paid divided by median home value, Census ACS 2020 to 2024). On the typical $230,000 home that is about $869 a year. Your bill depends on the assessment and local exemptions.
What interest rate makes a rental in 29635 break even?
About 1.46%. Below that rate, the typical home here cash-flows with 25% down and the default costs; above it, it does not. Today's investor rate used here is 7.78%.
How fast are prices and rents changing in 29635?
Over the 12 months to August 2026, the typical home value changed -3.9%.

Sources and method

Data: Zillow Research (ZHVI, ZORI), HUD, US Census Bureau, Freddie Mac. Every formula is on the methodology page.

Estimates from public data for a typical property. Not investment, tax or legal advice. Your property, financing and costs will differ.