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RE Intelligence

Rental numbers for ZIP 29204 (Columbia, SC)

Negative cash flow at today's 7.78% investor rate with 25% down; the typical home breaks even at about 5.9%.

Gross yield
9.2%
rent x 12 / price
Est. cap rate
5.3%
NOI / price
Cash flow
-$179/mo
at 7.78%, 25% down
Typical price
$191,000
Zillow ZHVI, Aug 2026
Typical rent
$1,462/mo
Zillow ZORI, Aug 2026

The pro forma

Typical home, default assumptions

Income and expenses, per year
OperatorLineAmountSource
Gross rent$17,544
Vacancy$877
Management$1,333
Property tax$1,107
Insurance$2,104
Maintenance$1,912
Net operating income$10,210
Loan payments$12,364
Cash flow-$2,154
Purchase and loan
OperatorLineAmountSource
Typical price$191,207
Down payment (25%)$47,802
Loan$143,405
Rate7.78%
Monthly payment$1,030
Cash in$53,538
Cash-on-cash return-4.0%
DSCR0.83
Break-even rate5.90%
Down payment25%
A common minimum for investment-property and DSCR loans.
Interest rate7.78%
Freddie Mac 30-year 7.03% (week of 2026-09-24) + 0.75 point investor premium.
Loan term30 years
Fixed, fully amortising.
Closing costs3% of price
Added to cash invested.
Insurance$2,104 a year
NAIC 2023 average homeowners (HO-3) premium for South Carolina, $1,753, x 1.2 for a landlord policy.
Maintenance1% of price a year
The 1% rule of thumb; older homes run higher.
Vacancy5% of rent
About 18 days empty a year.
Management8% of collected rent
A typical full-service fee; zero if you self-manage.

Trends

Five years to August 2026

Price, 12 months
+1.7%
Rent, 12 months
+3.8%
Rent minus price growth
+2.1 pts
positive means yields are improving
Typical value (Zillow ZHVI) Rent (Zillow ZORI)Indexed to 100 at Aug 2021
9010011012013014020222023202420252026
Show the numbers
MonthTypical valueRent
Aug 2021$151,456n/a
Aug 2022$172,499$1,170
Aug 2023$177,917$1,251
Aug 2024$189,146$1,330
Aug 2025$187,974$1,409
Aug 2026$191,207$1,462

Rent references

Two sources, never blended

SourceStudio1 bed2 bed3 bed4 bed
HUD Small Area FMR, FY2026$960$1,060$1,170$1,500$1,800
Zillow observed rent, Aug 2026$1,462 typical, all home types

HUD's Fair Market Rent is the 40th percentile gross rent (rent plus utilities) for a standard unit, and it is what Section 8 vouchers pay against. Zillow's index tracks asking rents on listed homes. The two measure different things, so they are shown side by side and never averaged. HUD area: Columbia, SC HUD Metro FMR Area.

Property tax

Effective rate
0.58%
ZIP area, ACS
At the typical price
$1,107/yr

Median real estate taxes paid divided by median home value, Census ACS 2020 to 2024. Richland County: 0.67%. Actual bills depend on the assessment, exemptions and any non-homestead rate.

Supply

Permits per 1,000 households
23.9
Richland County, last 12 months
National percentile
93th
among US counties

4,019 new housing units permitted in 2025-09 to 2026-08, Census Building Permits Survey. A high figure means more new supply competing for tenants.

Nearby ZIP codes

ZIPDistanceTypical priceRentGross yieldCash flow /mo
29206Columbia2.4 mi$397,000$1,5314.6%-$1,506
29205Columbia2.7 mi$319,000$1,4595.5%-$1,061
29201Columbia3.6 mi$248,000$1,7698.6%-$289
29203Columbia5.5 mi$133,000$1,36912.3%+$129
29169West Columbia6.0 mi$229,000$1,6848.8%-$231
29223Columbia6.4 mi$222,000$1,4808.0%-$416
29033Cayce6.4 mi$212,000$1,4138.0%-$345
29210Columbia6.4 mi$197,000$1,1547.0%-$484

Every ZIP in Richland CountyColumbia, SC metroSouth Carolina

Run the numbers on a real listing

The calculator opens with this ZIP's figures. Swap in a listing's price and rent, your rate and your costs.

Open the calculator for 29204

Questions

Is 29204 good for rental property?
On the typical home here, priced at $191,000 and renting for $1,462 a month (Zillow ZORI, Aug 2026), the gross yield is 9.2% and the estimated cap rate is 5.3%. At a 7.78% investor rate with 25% down, estimated cash flow is -$179 a month. The median gross yield across the 8,418 ZIP codes with full Zillow data is 5.6%. These are figures for a typical property, not a judgement on any particular one.
What is the typical rent in 29204?
Zillow's observed rent index for 29204 was $1,462 a month in August 2026, across all home types. HUD's FY2026 Small Area Fair Market Rent for a 2-bedroom here is $1,170, the 40th percentile of gross rents and the basis for Section 8 payment standards.
What is the property tax rate in 29204?
The effective property tax rate is about 0.58% of value (median taxes paid divided by median home value, Census ACS 2020 to 2024). On the typical $191,000 home that is about $1,107 a year. Your bill depends on the assessment and local exemptions.
What interest rate makes a rental in 29204 break even?
About 5.90%. Below that rate, the typical home here cash-flows with 25% down and the default costs; above it, it does not. Today's investor rate used here is 7.78%.
How fast are prices and rents changing in 29204?
Over the 12 months to August 2026, the typical home value changed +1.7% and the typical rent changed +3.8%. Rents rising faster than prices pushes yields up.

Sources and method

Data: Zillow Research (ZHVI, ZORI), HUD, US Census Bureau, Freddie Mac. Every formula is on the methodology page.

Estimates from public data for a typical property. Not investment, tax or legal advice. Your property, financing and costs will differ.