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RE Intelligence

Rental numbers for ZIP 28444 (Harrells, NC)

Negative cash flow at today's 7.78% investor rate with 25% down; the typical home breaks even at about 2.7%.

Rent here is HUD's Fair Market Rent for a 2-bedroom, because Zillow does not publish a rent index for this ZIP. It is the 40th percentile of gross rents, so market rent for a typical home is likely higher and the yield and cash flow below are conservative.
Gross yield
7.5%
rent x 12 / price
Est. cap rate
3.7%
NOI / price
Cash flow
-$372/mo
at 7.78%, 25% down
Typical price
$159,000
Zillow ZHVI, Aug 2026
HUD Fair Market Rent
$990/mo
HUD Fair Market Rent, 2 bedroom, FY2026

The pro forma

Typical home, default assumptions

Income and expenses, per year
OperatorLineAmountSource
Gross rent$11,880
Vacancy$594
Management$903
Property tax$746
Insurance$2,222
Maintenance$1,591
Net operating income$5,824
Loan payments$10,288
Cash flow-$4,464
Purchase and loan
OperatorLineAmountSource
Typical price$159,102
Down payment (25%)$39,776
Loan$119,327
Rate7.78%
Monthly payment$857
Cash in$44,549
Cash-on-cash return-10.0%
DSCR0.57
Break-even rate2.72%
Down payment25%
A common minimum for investment-property and DSCR loans.
Interest rate7.78%
Freddie Mac 30-year 7.03% (week of 2026-09-24) + 0.75 point investor premium.
Loan term30 years
Fixed, fully amortising.
Closing costs3% of price
Added to cash invested.
Insurance$2,222 a year
NAIC 2023 average homeowners (HO-3) premium for North Carolina, $1,852, x 1.2 for a landlord policy.
Maintenance1% of price a year
The 1% rule of thumb; older homes run higher.
Vacancy5% of rent
About 18 days empty a year.
Management8% of collected rent
A typical full-service fee; zero if you self-manage.

Trends

Five years to August 2026

Price, 12 months
+1.6%
Rent, 12 months
n/a
no Zillow rent series here
Rent minus price growth
n/a
positive means yields are improving
Typical value (Zillow ZHVI)Indexed to 100 at Aug 2021
9510010511011512020222023202420252026
Show the numbers
MonthTypical value
Aug 2021$136,494
Aug 2022$161,863
Aug 2023$157,784
Aug 2024$161,662
Aug 2025$156,610
Aug 2026$159,102

Rent references

Two sources, never blended

SourceStudio1 bed2 bed3 bed4 bed
HUD Small Area FMR, FY2026$750$810$990$1,240$1,410
Zillow observed rent, Aug 2026not published for this ZIP

HUD's Fair Market Rent is the 40th percentile gross rent (rent plus utilities) for a standard unit, and it is what Section 8 vouchers pay against. Zillow's index tracks asking rents on listed homes. The two measure different things, so they are shown side by side and never averaged. HUD area: Bladen County, NC.

Property tax

Effective rate
0.47%
ZIP area, ACS
At the typical price
$746/yr

Median real estate taxes paid divided by median home value, Census ACS 2020 to 2024. Sampson County: 0.75%. Actual bills depend on the assessment, exemptions and any non-homestead rate.

Supply

Permits per 1,000 households
6.0
Sampson County, last 12 months
National percentile
53th
among US counties

129 new housing units permitted in 2025-09 to 2026-08, Census Building Permits Survey. A high figure means more new supply competing for tenants.

Nearby ZIP codes

ZIPDistanceTypical priceRentGross yieldCash flow /mo
28447Ivanhoe5.4 mi$178,000$980*6.6%-$523
28441Garland10.5 mi$93,000$1,120*14.5%+$162
28337Elizabethtown14.5 mi$165,000$930*6.8%-$499
28421Atkinson15.4 mi$223,000$980*5.3%-$912
28458Rose Hill16.3 mi$159,000$930*7.0%-$466
28478Willard16.4 mi$225,000$980*5.2%-$861
28464Teachey18.2 mi$217,000$1,110*6.1%-$685
28453Magnolia18.5 mi$139,000$930*8.0%-$310

* HUD Fair Market Rent, 2 bedroom (no Zillow rent index for that ZIP).

Every ZIP in Sampson CountyNorth Carolina

Run the numbers on a real listing

The calculator opens with this ZIP's figures. Swap in a listing's price and rent, your rate and your costs.

Open the calculator for 28444

Questions

Is 28444 good for rental property?
On the typical home here, priced at $159,000 and renting for $990 a month (HUD Fair Market Rent, 2 bedroom, FY2026), the gross yield is 7.5% and the estimated cap rate is 3.7%. At a 7.78% investor rate with 25% down, estimated cash flow is -$372 a month. The median gross yield across the 8,418 ZIP codes with full Zillow data is 5.6%. These are figures for a typical property, not a judgement on any particular one.
What is the typical rent in 28444?
Zillow does not publish a rent index for 28444. HUD's FY2026 Small Area Fair Market Rent for a 2-bedroom here is $990, the 40th percentile of gross rents and the basis for Section 8 payment standards.
What is the property tax rate in 28444?
The effective property tax rate is about 0.47% of value (median taxes paid divided by median home value, Census ACS 2020 to 2024). On the typical $159,000 home that is about $746 a year. Your bill depends on the assessment and local exemptions.
What interest rate makes a rental in 28444 break even?
About 2.72%. Below that rate, the typical home here cash-flows with 25% down and the default costs; above it, it does not. Today's investor rate used here is 7.78%.
How fast are prices and rents changing in 28444?
Over the 12 months to August 2026, the typical home value changed +1.6%.

Sources and method

Data: Zillow Research (ZHVI, ZORI), HUD, US Census Bureau, Freddie Mac. Every formula is on the methodology page.

Estimates from public data for a typical property. Not investment, tax or legal advice. Your property, financing and costs will differ.