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RE Intelligence

Rental numbers for ZIP 28401 (Wilmington, NC)

Negative cash flow at today's 7.78% investor rate with 25% down; the typical home breaks even at about 1.4%.

Gross yield
6.1%
rent x 12 / price
Est. cap rate
3.0%
NOI / price
Cash flow
-$940/mo
at 7.78%, 25% down
Typical price
$331,000
Zillow ZHVI, Aug 2026
Typical rent
$1,670/mo
Zillow ZORI, Aug 2026

The pro forma

Typical home, default assumptions

Income and expenses, per year
OperatorLineAmountSource
Gross rent$20,040
Vacancy$1,002
Management$1,523
Property tax$1,887
Insurance$2,222
Maintenance$3,305
Net operating income$10,100
Loan payments$21,373
Cash flow-$11,273
Purchase and loan
OperatorLineAmountSource
Typical price$330,529
Down payment (25%)$82,632
Loan$247,897
Rate7.78%
Monthly payment$1,781
Cash in$92,548
Cash-on-cash return-12.2%
DSCR0.47
Break-even rate1.38%
Down payment25%
A common minimum for investment-property and DSCR loans.
Interest rate7.78%
Freddie Mac 30-year 7.03% (week of 2026-09-24) + 0.75 point investor premium.
Loan term30 years
Fixed, fully amortising.
Closing costs3% of price
Added to cash invested.
Insurance$2,222 a year
NAIC 2023 average homeowners (HO-3) premium for North Carolina, $1,852, x 1.2 for a landlord policy.
Maintenance1% of price a year
The 1% rule of thumb; older homes run higher.
Vacancy5% of rent
About 18 days empty a year.
Management8% of collected rent
A typical full-service fee; zero if you self-manage.

Trends

Five years to August 2026

Price, 12 months
-0.8%
Rent, 12 months
+5.7%
Rent minus price growth
+6.5 pts
positive means yields are improving
Typical value (Zillow ZHVI) Rent (Zillow ZORI)Indexed to 100 at Aug 2021
10011012013014020222023202420252026
Show the numbers
MonthTypical valueRent
Aug 2021$259,699$1,297
Aug 2022$310,347$1,503
Aug 2023$331,554$1,549
Aug 2024$344,828$1,551
Aug 2025$333,265$1,579
Aug 2026$330,529$1,670

Rent references

Two sources, never blended

SourceStudio1 bed2 bed3 bed4 bed
HUD Small Area FMR, FY2026$980$1,300$1,430$1,880$2,240
Zillow observed rent, Aug 2026$1,670 typical, all home types

HUD's Fair Market Rent is the 40th percentile gross rent (rent plus utilities) for a standard unit, and it is what Section 8 vouchers pay against. Zillow's index tracks asking rents on listed homes. The two measure different things, so they are shown side by side and never averaged. HUD area: Wilmington, NC HUD Metro FMR Area.

Property tax

Effective rate
0.57%
ZIP area, ACS
At the typical price
$1,887/yr

Median real estate taxes paid divided by median home value, Census ACS 2020 to 2024. New Hanover County: 0.54%. Actual bills depend on the assessment, exemptions and any non-homestead rate.

Supply

Permits per 1,000 households
22.9
New Hanover County, last 12 months
National percentile
93th
among US counties

2,398 new housing units permitted in 2025-09 to 2026-08, Census Building Permits Survey. A high figure means more new supply competing for tenants.

Nearby ZIP codes

ZIPDistanceTypical priceRentGross yieldCash flow /mo
28429Castle Hayne5.3 mi$369,000$1,8245.9%-$1,051
28405Wilmington6.2 mi$375,000$1,7385.6%-$1,165
28403Wilmington7.2 mi$398,000$1,7335.2%-$1,361
28451Leland9.2 mi$376,000$1,6315.2%-$1,276
28411Wilmington10.2 mi$468,000$1,8424.7%-$1,674
28435Currie11.1 mi$251,000$1,080*5.2%-$966
28480Wrightsville Beach11.2 mi$1,754,000$2,470*1.7%-$9,694
28412Wilmington11.3 mi$393,000$1,5674.8%-$1,436

* HUD Fair Market Rent, 2 bedroom (no Zillow rent index for that ZIP).

Every ZIP in New Hanover CountyWilmington, NC metroNorth Carolina

Run the numbers on a real listing

The calculator opens with this ZIP's figures. Swap in a listing's price and rent, your rate and your costs.

Open the calculator for 28401

Questions

Is 28401 good for rental property?
On the typical home here, priced at $331,000 and renting for $1,670 a month (Zillow ZORI, Aug 2026), the gross yield is 6.1% and the estimated cap rate is 3.0%. At a 7.78% investor rate with 25% down, estimated cash flow is -$940 a month. The median gross yield across the 8,418 ZIP codes with full Zillow data is 5.6%. These are figures for a typical property, not a judgement on any particular one.
What is the typical rent in 28401?
Zillow's observed rent index for 28401 was $1,670 a month in August 2026, across all home types. HUD's FY2026 Small Area Fair Market Rent for a 2-bedroom here is $1,430, the 40th percentile of gross rents and the basis for Section 8 payment standards.
What is the property tax rate in 28401?
The effective property tax rate is about 0.57% of value (median taxes paid divided by median home value, Census ACS 2020 to 2024). On the typical $331,000 home that is about $1,887 a year. Your bill depends on the assessment and local exemptions.
What interest rate makes a rental in 28401 break even?
About 1.38%. Below that rate, the typical home here cash-flows with 25% down and the default costs; above it, it does not. Today's investor rate used here is 7.78%.
How fast are prices and rents changing in 28401?
Over the 12 months to August 2026, the typical home value changed -0.8% and the typical rent changed +5.7%. Rents rising faster than prices pushes yields up.

Sources and method

Data: Zillow Research (ZHVI, ZORI), HUD, US Census Bureau, Freddie Mac. Every formula is on the methodology page.

Estimates from public data for a typical property. Not investment, tax or legal advice. Your property, financing and costs will differ.