Rental numbers for Horry County, SC
The typical home here runs -$769 a month at 7.78% with 25% down, breaking even at about 2.5%. 0 of 10 ZIP codes with full Zillow data in this county are cash-flow positive; the median gross yield is 5.8%.
- Gross yield
- 6.4%
- typical home, Zillow
- Median ZIP yield
- 5.8%
- 10 ZIPs with full data
- Cash flow
- -$769/mo
- at 7.78%, 25% down
- Typical price
- $320,000
- Zillow ZHVI, Aug 2026
- Typical rent
- $1,697/mo
- Zillow ZORI, Aug 2026
ZIP codes in Horry County
16 with published figures
| 29581Nichols | $190,000 | $1,270* | 8.0% | 4.5% | -$320 | n/a |
| 29526Conway | $301,000 | $1,905 | 7.6% | 4.6% | -$465 | +1.7% |
| 29568Longs | $291,000 | $1,815 | 7.5% | 4.5% | -$465 | +5.3% |
| 29545Green Sea | $204,000 | $1,270* | 7.5% | 4.1% | -$409 | n/a |
| 29577Myrtle Beach | $278,000 | $1,725 | 7.4% | 4.4% | -$484 | +2.9% |
| 29588Myrtle Beach | $323,000 | $1,623 | 6.0% | 3.3% | -$856 | -1.0% |
| 29569Loris | $256,000 | $1,270* | 5.9% | 3.0% | -$731 | n/a |
| 29579Myrtle Beach | $358,000 | $1,749 | 5.9% | 3.2% | -$973 | +0.5% |
| 29527Conway | $262,000 | $1,270* | 5.8% | 2.9% | -$774 | n/a |
| 29576Murrells Inlet | $400,000 | $1,933 | 5.8% | 3.2% | -$1,084 | +1.2% |
| 29572Myrtle Beach | $317,000 | $1,525 | 5.8% | 3.0% | -$903 | +4.7% |
| 29566Little River | $321,000 | $1,502 | 5.6% | 2.9% | -$940 | -2.8% |
| 29582North Myrtle Beach | $398,000 | $1,823 | 5.5% | 2.9% | -$1,174 | +13.2% |
| 29575Surfside Beach | $361,000 | $1,611 | 5.4% | 2.8% | -$1,109 | +4.9% |
| 29544Galivants Ferry | $288,000 | $1,270* | 5.3% | 2.5% | -$950 | n/a |
| 29511Aynor | $300,000 | $1,270* | 5.1% | 2.5% | -$1,001 | n/a |
* HUD Fair Market Rent, 2 bedroom, where Zillow publishes no rent index. Conservative.
Trends
Five years to August 2026
- Price, 12 months
- +0.2%
- Rent, 12 months
- +1.7%
- Rent minus price growth
- +1.5 pts
- Property tax
- 0.33%
- effective rate, ACS 2024
Show the numbers
| Month | Typical value | Rent |
|---|---|---|
| Aug 2021 | $259,527 | $1,405 |
| Aug 2022 | $329,755 | $1,634 |
| Aug 2023 | $331,758 | $1,640 |
| Aug 2024 | $332,182 | $1,680 |
| Aug 2025 | $319,196 | $1,668 |
| Aug 2026 | $319,813 | $1,697 |
HUD Fair Market Rent
FY2027, Myrtle Beach-North Myrtle Beach-Conway, SC HUD Metro FMR Area
| Bedrooms | Studio | 1 bed | 2 bed | 3 bed | 4 bed |
|---|---|---|---|---|---|
| Fair Market Rent | $1,155 | $1,258 | $1,504 | $1,823 | $1,981 |
The 40th percentile gross rent for a standard unit, set by HUD each October and used for Section 8 payment standards. It runs below market rent; Zillow's index is shown above where it exists.
Supply
- Permits per 1,000 households
- 39.4
- 6,253 units, last 12 months
- National percentile
- 98th
- among US counties
Tools
Test a listing in Horry County against today's rate.
Open the calculatorPart of the Myrtle Beach, SC metro.
Questions
- Is Horry County good for rental property?
- The typical home here runs -$769 a month at 7.78% with 25% down, breaking even at about 2.5%. 0 of 10 ZIP codes with full Zillow data in this county are cash-flow positive; the median gross yield is 5.8%. The figures use a typical home, 7.78% with 25% down and default costs shown on each ZIP page. They describe the market, not any one property.
- What is the property tax rate in Horry County?
- About 0.33% of value, from Census ACS median taxes paid over median home value. On a $320,000 home that is about $1,049 a year.
- What is Fair Market Rent in Horry County?
- HUD's FY2027 Fair Market Rent here is $1,258 for a 1-bedroom, $1,504 for a 2-bedroom and $1,823 for a 3-bedroom. Typical cash flow at today's rate is -$769 a month.
Sources and method
- Zillow Home Value Index (ZHVI), mid tier, smoothed and seasonally adjusted
Zillow Research. Read: 2026-08.
Typical home value by ZIP, county, metro and state, and the price trend.
- Zillow Observed Rent Index (ZORI), all homes plus multifamily, smoothed
Zillow Research. Read: 2026-08.
Typical market rent by ZIP, county and metro, and the rent trend (tier A pages).
- HUD Small Area Fair Market Rents, FY2026
US Department of Housing and Urban Development. Read: FY2026.
Rent by bedroom count for every ZIP. The rent used on tier B pages, and a reference on all pages. It is the 40th percentile gross rent, so it runs below market.
- HUD Fair Market Rents by county, FY2027
US Department of Housing and Urban Development. Read: FY2027.
County rent by bedroom count on county pages.
- American Community Survey 5-year estimates, 2020 to 2024 (B25103 median real estate taxes paid, B25077 median home value, B11001 households)
US Census Bureau. Read: 2020 to 2024.
Effective property tax rate (median taxes paid divided by median value) by ZIP code tabulation area, county and state; households for the permits ratio.
- Freddie Mac Primary Mortgage Market Survey, 30-year fixed (FRED series MORTGAGE30US)
Freddie Mac via the Federal Reserve Bank of St. Louis. Read: 2026-09-24.
The weekly 30-year rate. The site adds a disclosed investor premium to it for the loan payment.
- Building Permits Survey, county monthly files
US Census Bureau. Read: 2025-09 to 2026-08.
New housing units permitted in the last 12 months per 1,000 households, a supply-pressure signal.
Data: Zillow Research (ZHVI, ZORI), HUD, US Census Bureau, Freddie Mac. Every formula is on the methodology page.
Estimates from public data for a typical property. Not investment, tax or legal advice. Your property, financing and costs will differ.