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RE Intelligence

Rental numbers for Santa Cruz County, CA

The typical home here runs -$4,858 a month at 7.78% with 25% down. 0 of 7 ZIP codes with full Zillow data in this county are cash-flow positive; the median gross yield is 3.6%.

Gross yield
3.7%
typical home, Zillow
Median ZIP yield
3.6%
7 ZIPs with full data
Cash flow
-$4,858/mo
at 7.78%, 25% down
Typical price
$1,149,000
Zillow ZHVI, Aug 2026
Typical rent
$3,506/mo
Zillow ZORI, Aug 2026

ZIP codes in Santa Cruz County

16 with published figures

95007Boulder Creek$764,000$4,370*6.9%4.1%-$1,507n/a
95041Felton$797,000$4,520*6.8%4.1%-$1,568n/a
95064Santa Cruz$695,000$3,810*6.6%3.7%-$1,625n/a
95018Ben Lomond$836,000$4,520*6.5%3.8%-$1,879n/a
95019Watsonville$758,000$3,810*6.0%3.3%-$1,977n/a
95017Davenport$975,000$4,800*5.9%3.3%-$2,577n/a
95005Ben Lomond$908,000$4,430*5.9%3.2%-$2,451n/a
95006Boulder Creek$725,000$3,2505.4%2.8%-$2,205n/a
95076Watsonville$834,000$3,1864.6%2.1%-$3,004+5.4%
95065Santa Cruz$1,343,000$4,800*4.3%1.9%-$5,106n/a
95073Soquel$1,371,000$4,300*3.8%1.5%-$5,707n/a
95066Scotts Valley$1,257,000$3,8443.7%1.4%-$5,336n/a
95003Aptos$1,340,000$3,9753.6%1.3%-$5,759+8.7%
95062Santa Cruz$1,318,000$3,5843.3%1.1%-$5,897+3.6%
95010Capitola$1,239,000$3,3373.2%0.9%-$5,699+5.8%
95060Santa Cruz$1,388,000$3,5183.0%0.9%-$6,402+1.9%

* HUD Fair Market Rent, 2 bedroom, where Zillow publishes no rent index. Conservative.

Trends

Five years to August 2026

Price, 12 months
+4.6%
Rent, 12 months
+3.3%
Rent minus price growth
-1.3 pts
Property tax
0.64%
effective rate, ACS 2024
Typical value (Zillow ZHVI) Rent (Zillow ZORI)Indexed to 100 at Aug 2021
10010511011512012520222023202420252026
Show the numbers
MonthTypical valueRent
Aug 2021$1,027,946$2,842
Aug 2022$1,160,209$3,176
Aug 2023$1,106,931$3,316
Aug 2024$1,126,524$3,379
Aug 2025$1,098,052$3,393
Aug 2026$1,148,774$3,506

HUD Fair Market Rent

FY2027, Santa Cruz-Watsonville, CA MSA

BedroomsStudio1 bed2 bed3 bed4 bed
Fair Market Rent$3,230$3,390$4,254$5,531$5,748

The 40th percentile gross rent for a standard unit, set by HUD each October and used for Section 8 payment standards. It runs below market rent; Zillow's index is shown above where it exists.

Supply

Permits per 1,000 households
7.4
714 units, last 12 months
National percentile
61th
among US counties

Tools

Test a listing in Santa Cruz County against today's rate.

Open the calculator

Part of the Santa Cruz, CA metro.

Questions

Is Santa Cruz County good for rental property?
The typical home here runs -$4,858 a month at 7.78% with 25% down. 0 of 7 ZIP codes with full Zillow data in this county are cash-flow positive; the median gross yield is 3.6%. The figures use a typical home, 7.78% with 25% down and default costs shown on each ZIP page. They describe the market, not any one property.
What is the property tax rate in Santa Cruz County?
About 0.64% of value, from Census ACS median taxes paid over median home value. On a $1,149,000 home that is about $7,306 a year.
What is Fair Market Rent in Santa Cruz County?
HUD's FY2027 Fair Market Rent here is $3,390 for a 1-bedroom, $4,254 for a 2-bedroom and $5,531 for a 3-bedroom. Typical cash flow at today's rate is -$4,858 a month.

Sources and method

Data: Zillow Research (ZHVI, ZORI), HUD, US Census Bureau, Freddie Mac. Every formula is on the methodology page.

Estimates from public data for a typical property. Not investment, tax or legal advice. Your property, financing and costs will differ.